- MLB, BlackBerry Host Twitter 'Takeover'
Online Media Daily, Mark Walsh - Thursday, May 9, 2013
Major League Baseball is closing the virtual ballpark gates for a n ...
- Negra Modelo Launches First-Ever TV Spots
Marketing Daily, Tanya Gazdik - Tuesday, April 30, 2013
Crown Imports' Negra Modelo is launching its first-ever TV spots on Ch ...
- Mercedes-Benz Signs As Global Sponsor Of Masters
Marketing Daily, Karl Greenberg - Tuesday, April 30, 2013
Mercedes-Benz will enter into a new worldwide partnership with the Masters, beginni ...
- State Farm Sponsors Telemundo's Latin Music Awards
MediaDailyNews, David Goetzl - Tuesday, April 23, 2013
State Farm will return for the fifth year in a row ...
- Uniqlo Makes MoMA Free
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 22, 2013
Global clothing retailer Uniqlo will become the exclusive, multi-year corporate sponsor ...
- Heineken, Cadillac Among Tribeca Film Festival Sponsors
Marketing Daily, Karl Greenberg - Friday, April 19, 2013
Heineken has partnered with Vulture and 'New York Magazine' to back fi ...
- Toyota Unveils 4Runner In Country
Marketing Daily, Karl Greenberg - Thursday, April 18, 2013
Toyota says the 4Runner vehicle reveal will be hosted by SiriusXM's Bu ...
- Land Rover Sponsors Royal Polo Cup
Marketing Daily, Karl Greenberg - Thursday, April 18, 2013
Land Rover North America is signing on as Official Team Sponsor ...
- Nike, Adidas Employees At Boston Marathon
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 16, 2013
Nike and Adidas, which is one of the Boston Marathon's sponsors, h ...
- IFC Teams With Advertisers For VW, Las Vegas
MediaDailyNews, Fern Siegel - Monday, April 15, 2013
IFC is rolling out three new fully customizable sponsor packages. ...
- It's Spring; Gentlemen, Start Your Engines
Marketing Daily, Karl Greenberg - Friday, April 12, 2013
Now that this cruelest of months seems to be loosening its gr ...
- Sponsors At Augusta Hang Like Pecans On Trees
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 12, 2013
The 2013 Masters Golf Tournament kicked off Thursday but brands couldn't ...
- Lexus Crosses Country With Concert Tour
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
The slate of concerts in New York, Chicago, Boston, Atlanta and L ...
- Wawa Back For Philly Fourth
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 10, 2013
For the past fews years Philadelphia has hosted the Wawa Welcome Americ ...
- Craiglist Presenting Sponsor Of Bay To Breakers
Marketing Daily, Karl Greenberg - Monday, April 8, 2013
Craigslist is the presenting sponsor of this year's Bay to Breakers ro ...
- Werner Promotes CBS' 'Coaching Spotlight'
MediaDailyNews, David Goetzl - Friday, March 29, 2013
Werner Co., which annually gets prime exposure as players and coaches cli ...
- Miller High Life Redeems Bowling Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, March 28, 2013
The multi-tiered sponsorship contract includes specialized POS merchandise, prominent brand exposure ...
- Ram, Kraft, Cabela's, Dr Pepper In Country Music Deal
Marketing Daily, Tanya Gazdik - Monday, March 25, 2013
The Academy of Country Music announces it has signed on a sl ...
- MotoGP Races On Fox Sports
MediaDailyNews, David Goetzl - Monday, March 25, 2013
A motorcycle racing series, which is a longtime part of the Spe ...
- Coke Zero, Conan Partner To Promote NCAA
MediaDailyNews, David Goetzl - Sunday, March 17, 2013
Coke Zero is turning to Conan O'Brien to add some pop ...
- Acura Launches Integrated Push For 2014 RLX
Marketing Daily, Karl Greenberg - Thursday, March 14, 2013
Acura is lighting the fuse on the marketing fireworks for the 20 ...
- United SportsCar Hits The Track
Marketing Daily, Karl Greenberg - Thursday, March 14, 2013
The merger of GRAND-AM Road Racing and the American Le Mans Seri ...
- Northwestern Mutual Ensuring More Tournament Exposure
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
Now in its second year as a corporate partner of the NCA ...
- Cadenza, Kia's Moonshot, Hits The Golf Course
Marketing Daily, Karl Greenberg - Thursday, March 7, 2013
The automaker says the tournament, now at the Aviara Golf Club ...
- NRA To Be Title Sponsor Of NASCAR Race
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 6, 2013
The National Rifle Association is taking its relationship with racing to ...
- BA's IPad Edition Of 'First Life' Gets Sponsor
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 5, 2013
Swiss luxury watch manufacturer Patek Philippe is sponsoring British Airways' (BA) newly-launch ...
- Chevrolet Hits Hill Country As SXSW Auto Sponsor
Marketing Daily, Karl Greenberg - Monday, March 4, 2013
Chevrolet's going to South By Southwest next week, The automaker has lin ...
- Ingram To Head IPG Oxygen, Focuses On Sabic Account
MediaDailyNews, Steve McClellan - Friday, March 1, 2013
Interpublic has appointed McCann World Group's Julian Ingram to oversee IPG Oxyge ...
- Q&A: State Farm On Sports Sponsorships
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
State Farm has sports sponsorship assets with the NBA, ESPN and other ...
- Lowe's Extends Partnership With Hendrick Motorsports
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2013
Lowe's has signed a two-year extension of its deal with team Hendri ...