- Interest In Sponsorship Up Globally
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2013
The average amount requested in sponsorship proposals increased in 2012, per Sponsoriu ...
- The Legal Implications Of Sponsorship
Marketing Daily, Ken Beaulieu - Tuesday, February 26, 2013
This year, Liberty Mutual became an official sponsor of the 2014 a ...
- Dish Network Tries To Crash Fox Sports 'Daytona 500' TV Race
MediaDailyNews, Wayne Friedman - Sunday, February 24, 2013
Dish Network used some in-show branded entertainment to sneak into Fox Sport ...
- IFC Announces 'Spirit' Sponsors
MediaDailyNews, Fern Siegel - Thursday, February 21, 2013
IFC has lined up various on-air sponsors across multiple categories for t ...
- Weather Channel Android App Gets Sponsor
Around the Net In OMD Europe, Nina Lentini - Wednesday, February 20, 2013
Continental Tyres has partnered with The Weather Channel as the exclusive laun ...
- Post Foods Ups Univision 'Premio' Support
MediaDailyNews, Wayne Friedman - Wednesday, February 20, 2013
Post Foods is increasing its TV branded entertainment efforts around Univision's high-rat ...
- Anomaly Sponsors Google Glasses Competition
Online Media Daily, Laurie Sullivan - Wednesday, February 20, 2013
Google has launched a competition sponsored by ad agency Anomaly to gi ...
- MetLife To Sponsor World Baseball Classic
MediaDailyNews, David Goetzl - Monday, February 18, 2013
MetLife has inked a multipart deal to sponsor next month's World Baseba ...
- Manchester United Kicks Up Sponsorship Fees, Network Control
MediaDailyNews, David Goetzl - Thursday, February 14, 2013
An undisclosed marketer has signed an eight-year deal to place its bra ...
- NBA, AmEx Roll Out Live Online For All-Stars
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2013
To get discounts on apparel, American Express cardmembers have to sync the ...
- MetroPCS Backs Juanes
Marketing Daily, Aaron Baar - Monday, February 11, 2013
MetroPCS Communications has signed on as the title sponsor for Latin Mus ...
- Olympic Sponsors Abandon London Project
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 8, 2013
London City Hall has committed to investing GBP7m in grass-roots projects ...
- 'Portlandia' Flies Virgin America
MediaDailyNews, Fern Siegel - Thursday, February 7, 2013
Virgin America is the first airline-to partner with IFC for a multplatfo ...
- Super Bowl Viewing Drops In Canada, GM A Sponsor
MediaDailyNews, David Goetzl - Tuesday, February 5, 2013
Super Bowl viewing dropped about 11% in Canada, but was still t ...
- 'Downton Abbey' Ratings Second To Super Bowl
MediaDailyNews, David Goetzl - Monday, February 4, 2013
"Downton Abbey" continues to be super for PBS. The network and stati ...
- BlackBerry Touts 10 With The NHL
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
The deal makes BlackBerry presenting sponsor of the Trade Deadline show airi ...
- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
- Harley-Davidson Partners With Kid Rock
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Campy Title Sponsor Of Gran Fondo New York
Marketing Daily, Karl Greenberg - Monday, January 28, 2013
The great Italian bicycle component company Campagnolo has become title sponsor ...
- Harley-Davidson Partners With Kid Rock
Raw, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Cessna Lands Partnership With Chip Ganassi Racing
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
Chip Ganassi Racing Teams (CGRT) has inked a multi-year partnership with Cess ...
- Sprint Race Has Voters Determining Structure
MediaDailyNews, David Goetzl - Monday, January 21, 2013
There is an opportunity to vote on the direction of a broadca ...
- Sears Scores NBA Deal
Around the Net In Brand Marketing, Nina Lentini - Wednesday, January 16, 2013
The national retailer takes title sponsorship of the Shooting Stars competition duri ...
- Red Lobster Launches First Spanish-Language Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 15, 2013
Taglined "Disfruta un Mar de Sabores" ("Enjoy a Sea of Flavors"), t ...
- Armstrong's Admission Will Move Him Off A-List
Marketing Daily, Aaron Baar - Tuesday, January 15, 2013
"He can recover marginally," David Johnston, CEO of public relations agency Strateg ...
- Kia Cements Georgia Footprint With Hall Of Fame
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2013
Tim Chaney, director of marketing and communications for Irvine, Calif.-based Kia Moto ...
- Nissan GT Academy Winners Race Dubai 24
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2013
Nissan and PlayStation bring the GT Academy program to life this mon ...
- T-Mobile Is MLB Wireless Sponsor
Online Media Daily, Fern Siegel - Wednesday, January 9, 2013
T-Mobile and Major League Baseball announced that T-Mobile is now the offici ...
- Sponsorship Spend Heading Up, As Brands Seek Niches
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
Sponsorships are on the rise this year, according to GroupM sports sponsorsh ...
- Jordan Brand Brings HS B-Ball To Brooklyn
Marketing Daily, Karl Greenberg - Thursday, January 3, 2013
The 12th annual Jordan Brand Classic, the high school all-star game, wi ...