- Up With 'Downton'
TV Watch, Fern Siegel - Friday, January 4, 2013
The third season of British period drama 'Downton Abbey,' a blockbuster h ...
- Sponsors With Tebow Through Thick And Thin -- For Now
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 2, 2013
Tim Tebow is finishing a nondescript season with the Jets, having spe ...
- JetBlue Official Airline Of Barclays Center
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
JetBlue has signed on as the official domestic carrier for the Barcla ...
- High Price For Global Sports Partners
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
International sports federations receive more than $2 billion per year in sponsorshi ...
- Kia To Sponsor College Football Hall Of Fame
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
Kia Motors America (KMA) is official vehicle of the NBA is al ...
- Beyonce's Deal With PepsiCo 'Unprecedented'?
Around the Net In Media, Phyllis Fine - Wednesday, December 12, 2012
In a move that Patrick Coffee calls "unprecedented—or at the very lea ...
- Reliant Backs 2013 NBA All-Star In Houston
Marketing Daily, Karl Greenberg - Monday, December 10, 2012
Global energy company Reliant is supporting several events during the 2013 N ...
- Breville Makes Coffee Personal
Marketing Daily, Aaron Baar - Friday, November 30, 2012
The personal pod coffeemakers are nice, but when it comes to personalizatio ...
- Live Nation Deal: Just Press 'Play' For Chevy Sonic
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
The site is focused almost entirely on fan content culled from soci ...
- 'CNN Heroes' Adds New Sponsors, Marketers
MediaDailyNews, Wayne Friedman - Wednesday, November 28, 2012
The annual "CNN Heroes: An All-Star Tribute" has signed up three n ...
- Pepsi Sponsors Global Latin Music-Star Concert
Marketing Daily, Karlene Lukovitz - Monday, November 26, 2012
The event will mark the first time that Pepsi's U.S. Hispanic a ...
- Endurance Sports Sponsorship To Reach $102 Million
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
According to research from IEG, North American sponsorship spending on marathons, triathlo ...
- IFC Reality Shows Retain, Add Sponsors
MediaDailyNews, Wayne Friedman - Wednesday, November 21, 2012
Two IFC shows -- "Whisker Wars" and "Trapped in the Closet," starri ...
- Bay Area Zeppelin: 'Save Me'
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
The Eureka, a modern-day Zeppelin that has run tours above the B ...
- Who Will Sponsor Giant Staten Island Wheel?
Marketing Daily, Karl Greenberg - Thursday, November 15, 2012
Pretty soon, the New York City island will have a major touri ...
- BMW Designing Bobsled For USOC
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2012
BMW of North America, the Official Mobility Partner of the United Stat ...
- TWC Sponsors Concerts In Madison Square Garden
MediaDailyNews, David Goetzl - Tuesday, November 13, 2012
Time Warner Cable, which has a heavy presence in Manhattan, has ink ...
- Cabler BabyFirst Transitions To Limited Ad-Supported Channel
MediaDailyNews, Wayne Friedman - Monday, November 12, 2012
The 35-million-subscriber channel BabyFirst -- which has been around for six yea ...
- Axe Sponsors Comedy Tour
Marketing Daily, Tanya Gazdik - Friday, November 9, 2012
Axw Hair has teamed up with young comedians to create the "Splitti ...
- Russell Brands Partners With Australian Baseball
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2012
Russell Brands, LLC, has signed on as the Australian Baseball League (AB ...
- Analyze Your Sponsorship Portfolio Frequently
Marketing: Sports, Dan Eisenberg - Tuesday, November 6, 2012
Maintenance and monitoring are two things that we all need in o ...
- Hyundai Santa Fe Backs Kimmel In Brooklyn
Marketing Daily, Karl Greenberg - Saturday, November 3, 2012
"With the buzz about [the borough's new sports and entertainment venue] T ...
- Lexus: Fashion, Food, Travel For 2013 LS Sedan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Besides several digital elements, there is sponsorship of the GQ "Men ...
- Organizers Ponder ING Marathon Logistics
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
With post-Sandy outages, route damage and flooding, organizing the ING New Yo ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madis ...
- Kobe Bryant Sinks Big Trading Card Sponsorship With Panini
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Italian-based licensed merchandise company Panini has an extended program with the N ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Bryant Sinks Trading Card Sponsorship With Panini
MediaDailyNews, Karl Greenberg - Monday, October 29, 2012
Panini has an extended program with the NBA that taps Kobe Brya ...
- Walgreens Is Retail Sponsor For People's Choice Awards
MediaDailyNews, David Goetzl - Friday, October 26, 2012
Walgreens, which sells many products by the show's top backer, has sign ...
- ASICS Sounds Off For ING New York Marathon
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
The company, which has backed the marathon for 14 years, is partneri ...