- Nissan Hits NYC Streets For ING Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
Nissan is a major sponsor of the ING New York City Maratho ...
- MSG, Kia Motors Drive Extended Partnership
MediaDailyNews, Fern Siegel - Monday, October 22, 2012
The Madison Square Garden Company and Kia Motors America expanded their marketi ...
- Ram Truck Sponsors Jack Link's Major League Fishing
Marketing Daily, Karl Greenberg - Wednesday, October 17, 2012
The Ram Truck brand has signed to sponsor Jack Link's Major Leag ...
- Target Seeks Revenge, Mobile Exec, $100 Billion In Sales
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
Target Corp., in its annual media day, tells reporters, that it ...
- Did Red Bull Shatter Sponsorship Barriers?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 16, 2012
Red Bull was more than just along for the ride Sunday wh ...
- TaxSlayer.com Backs Dale Earnhardt Jr. In NASCAR
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Evans, GA-based TaxSlayer.com has renewed its partnership with the Dale Earnhardt Jr.-own ...
- Ball Park Taps NFL Greats For Promo
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Hillshire's hot dog and burger brand Ball Park has tapped NFL grea ...
- What Not To Miss This Morning
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 9, 2012
This morning, while you're feeling, yet again, like Dagwood as you ri ...
- Lexus Sponsors Discovery App
Marketing Daily, David Goetzl - Monday, October 8, 2012
As networks look for ways to capitalize on the TV-tablet nexus drivi ...
- Lexus Drives Discovery's 'Winged Planet' App
MediaDailyNews, David Goetzl - Friday, October 5, 2012
Discovery has signed Lexus to sponsor a "Winged Planet Plus" app. T ...
- Skip Debates - There's Better Entertainment
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
What? Consumer brands sponsor the debates? Why not? No longer even remote ...
- Cheribundi Goes Guerilla With Sports Teams
Marketing Daily, Tanya Gazdik - Wednesday, October 3, 2012
Cheribundi is using a guerilla marketing plan involving college and professional spor ...
- MSLO Secures PBS Sponsors
MediaDailyNews, David Goetzl - Monday, October 1, 2012
The University of Phoenix and J.C. Penney will serve as top-line backe ...
- Chrysler: Get Ready, 'Cause Here I Come!
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
The Auburn Hills, Mich.-based automaker is backing "Motown: The Musical" based ...
- Mag Bag: Digital Will Raise Total Magazine Revs
MediaDailyNews, Erik Sass - Thursday, September 27, 2012
Magazines' digital advertising is paying off, according to eMarketer, which says th ...
- Old World Industries Partners With NHRA
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
NHRA (the National Hot Rod Association) has launched a multi-year sponsorship progr ...
- United Airlines Selects Momentum
Marketing Daily, Tanya Gazdik - Wednesday, September 26, 2012
United Airlines selected Momentum Worldwide as the sponsorship marketing agency partner f ...
- Omnicom Sued For Wrongful Termination, Charged With Violating Sarbanes-Oxley
Raw, Steve McClellan - Friday, September 21, 2012
Veteran sports media executive Ray Katz has sued Omnicom, its OMD a ...
- Does Social Media Have A Bad Romance With Latinos?
Engage:Hispanics, Ali Curi - Thursday, September 20, 2012
The Latino romance with social media has been a passionate one. We' ...
- NASCAR Taps New Holland For Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
New Holland is now the Official Agricultural Equipment of NASCAR. Say wha ...
- Sports Sponsorships: Trying To Predict The Ups And Downs
Marketing: Sports, Brian Grey - Tuesday, September 18, 2012
Of all the places for a marketer to be in sports the ...
- Lexus Sponsors Latino Special On HBO
Marketing Daily, Karl Greenberg - Friday, September 14, 2012
The series, which begins on Sept. 24 on HBO and HBO Lati ...
- Chrysler Bespoke Evokes Varvatos
Marketing Daily, Karl Greenberg - Thursday, September 13, 2012
Chrysler brings fashion to the Chrysler 300 sedan with a limited-edition versi ...
- Russell Athletic Seeks Digital 'Declarations'
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2012
In the latest iteration of the brand's Together We R campaign, Russe ...
- Ralph Lauren Fashions 'Masterpiece Theater' Sponsorship
MediaDailyNews, David Goetzl - Monday, September 10, 2012
Ralph Lauren will join Viking River Cruises in sponsoring PBS's long-running "Masterpiec ...
- DirecTV Sponsors New Sports Site
MediaDailyNews, David Goetzl - Friday, September 7, 2012
Looking to generate subscribers for its "NFL Sunday Ticket," DirecTV is servi ...
- Mercedes-Benz's Glaser Talks Sports, Cars At U.S. Open
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
The automaker, the "official vehicle" of the U.S. Open tennis tournament, a ...
- Under Armour Launches Largest-ever Women's Effort
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Under Armour is launching its largest-ever campaign directed at women, including i ...
- Visa Invites Cardholders To 'Share the Spotlight'
Marketing Daily, Tanya Gazdik - Monday, September 3, 2012
Visa Canada is offering cardholders exclusive online and in-person access to t ...
- Olympics Earn Positive Social Media, McDonald's Slammed As Sponsor
Online Media Daily, Steve McClellan - Friday, August 31, 2012
The word "Olympics" was mentioned more than 26 million times during t ...