financial services

Visa Invites Cardholders To 'Share the Spotlight'

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Visa Canada is offering cardholders exclusive online and in-person access to the 37th Toronto International Film Festival.

Other major sponsors in addition to the financial services company include Audi, L’Oreal Paris, RBC Royal Bank and Bell Canada.

Visa is inviting cardholders to "Share the Spotlight" with a variety of perks on site, priority access to tickets and insider information at Visa.ca/Spotlight beginning Sept. 5.

"We are thrilled to have increased our level of sponsorship to now be a major sponsor moving into our 15th year working with the Toronto International Film Festival," said Brenda Woods, head of marketing, Visa Canada, in a release. "This year, cardholders can look forward to an unprecedented level of access to the Festival online and in person with a wide variety of perks and surprises."

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Visa cardholders will have access to the website, an all-access online hub with new festival content added daily. Two high-profile bloggers on-site, on the red carpet at the Visa Screening Room, will be offering readers exclusive information and interviews with celebrities throughout the course of the festival.

Throughout the film festival, Visa cardholders can have their photo taken on the Visa blue carpet located near Roy Thomson Hall. Cardholders' photos will be posted on Visa.ca/Spotlight where they can access them and share with friends. Each photo will also be projected as cardholders enjoy their 15 minutes, or seconds, of fame.

Visa Infinite cardholders at the Festival can experience perks early, starting with an exclusive ticket pre-sale from Aug. 30 to Sept. 5 for select films screening at the Princess of Wales Theatre. Once at the Festival, Visa Infinite cardholders will experience a variety of on-site perks and benefits including the ability to unwind in an exclusive lounge at the Visa Screening Room.

1 comment about "Visa Invites Cardholders To 'Share the Spotlight' ".
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  1. Charnisisa Smith from MOJO-Ad, September 3, 2012 at 10:36 p.m.

    Wow! This is a great idea! Visa Canada is definitely creating a lasting impression of its brand by developing this online community. If its audience is the youth and young adult market, then this sponsorship will certainly resonate with 18-24-year-olds who “brand themselves to fit in and customize to stand out” (2011 State of the YAYA Report). The idea of virtually and physically “sharing the spotlight” online and on the blue carpet is ingenious.

    At least for one night, each cardholder can experience their 15 minutes/seconds of fame. I’m assuming that cardholders will have the opportunity to share their pictures via social media outlets such as Facebook, Twitter, and Pinterest so friends and family can comment. Visa Canada is on to something with Spotlight. I am interested in seeing how this sponsorship will boost traffic to its website.

    Charnissia "MiMi" Smith
    Marketing Researcher
    www.mojo-ad.com

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