- Telemundo Nabs Top Sponsors For 'Premios'
MediaDailyNews, David Goetzl - Thursday, August 30, 2012
Telemundo said it inked Allstate, Caress and Volkswagen as top-line sponsors f ...
- Campbell Cans Salute Warhol's Iconic Soup Art
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
To celebrate the 50th anniversary of Andy Warhol's iconic works "32 Campbell ...
- Disney Goes Haute With Barneys This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, August 29, 2012
For anyone who thinks Disney's Electrical Parade and haute couture could nev ...
- P&G Ready For Largest-Ever Paralympics
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Procter & Gamble is activating around the London Paralympic Games. The company ...
- Toyota Sponsors Morgan's Wonderland, San Antonio Scorpions
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Toyota has signed on as presenting sponsor of Morgan's Wonderland in S ...
- All And Sun Partner With Little League
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
All and Snuggle have signed a multi-year, exclusive partnership as the offici ...
- Turner Drinks From MLB, Budweiser Sponsorship
MediaDailyNews, David Goetzl - Wednesday, August 22, 2012
As Major League Baseball extends its sponsorship deal with Anheuser-Busch, TBS wi ...
- Honda Backs Barclays Center And Brooklyn Nets
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
This is its first-ever major sponsorship with a sports and entertainment ven ...
- Dr. Pepper Sponsors Pac 12 Title Games
MediaDailyNews, David Goetzl - Monday, August 13, 2012
With top-line sponsorships of two college football championship games, Dr. Pepper ...
- DIY Builds Sponsorships For 'Blog Cabin'
MediaDailyNews, David Goetzl - Friday, August 10, 2012
Susan Leigh, the ad sales head at the DIY Network, would lo ...
- Expedia To Sponsor Football Refs
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Expedia's logo is to appear on the shirts of all professional footba ...
- Speed + Personality + Nation = Endorsement Gold
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Usain Bolt is on top. The world's fastest man earns at lea ...
- Chobani, GE, Coca-Cola, P&G Score With Olympics Ads
Marketing Daily, Karlene Lukovitz - Tuesday, August 7, 2012
Chobani has pulled an average score of 594 with its "Proudly Wi ...
- Boingo Buys Wi-Fi Startup Cloud Nine Media
Online Media Daily, Mark Walsh - Wednesday, August 8, 2012
Aiming to enhance its location-based ad network, Wi-Fi provider Boingo Wireless sa ...
- GEICO In As Barclays Center's 9th Sponsor
Marketing Daily, Karl Greenberg - Monday, August 6, 2012
The auto insurer has signed on for top-shelf brand activation including nami ...
- No Spoiler for Brand Experience
Marketing: Sports, Dan Lobring - Tuesday, August 7, 2012
Whatever you do, be careful of spoilers. A warning typically uttered befo ...
- Pacifico Sponsors Surfing Event
Marketing Daily, Tanya Gazdik - Tuesday, July 31, 2012
Pacifico is sponsoring the 2012 U.S. Open of Surfing this week f ...
- AT&T Showcases Athletes' Digital Lives
Marketing Daily, Aaron Baar - Thursday, July 26, 2012
AT&T is launching a campaign to bring several of these stories ...
- '12 USA Basketball: The (Sponsorship) Dream Team
Marketing Daily, Karl Greenberg - Wednesday, July 25, 2012
In addition to American Express, Cisco, Gatorade, Las Vegas Events, the Mi ...
- Tennis Champs Team With Nestle Nesquik
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Nestle Nesquik has announced a sponsorship deal with world tennis champions Mi ...
- Buffalo Wild Wings Takes On Bowl
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
Football and Buffalo wings go together like, well, football and wings. Followi ...
- Olympic Sponsorships Pay Off For Brands
MediaDailyNews, Steve McClellan - Monday, July 23, 2012
New Research from Havas Sports & Entertainment indicates that sponsorship of t ...
- Viking Cruises Inks New 'Masterpiece' Deal
MediaDailyNews, David Goetzl - Monday, July 23, 2012
The success of "Downton Abbey" has helped persuade Viking River Cruises ...
- Alcohol Brands Face UK Government Pressure
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 20, 2012
Alcohol brands are big sponsors of UK sports events, and teams. ...
- College Board In Partnership With WNBA
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
The WNBA team New York Liberty and the College Board have launch ...
- Chevrolet Goes Grassroots For MLB
MediaDailyNews, Karl Greenberg - Thursday, July 5, 2012
Chevrolet is getting behind the 2012 MLB All-Star Game in its stat ...
- Chevrolet Goes Grass Roots For MLB
Marketing Daily, Karl Greenberg - Thursday, July 5, 2012
Chevrolet is getting behind the 2012 MLB All-Star Game in its stat ...
- McDonald's, P&G Sponsor Canadian Olympic Features
MediaDailyNews, David Goetzl - Thursday, July 5, 2012
Canada's Olympic broadcasters have signed McDonald's and Procter & Gamble to spons ...
- Citi Presenting Sponsor For 'Extra' Olympics
MediaDailyNews, David Goetzl - Friday, June 29, 2012
Citi is the presenting sponsor of "Live Extra," the section on NBCOlympics.c ...
- M&M's Offers Best Seats In NASCAR's House
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
M&M's will activate against its "Official Chocolate of NASCAR" status and sponsorsh ...