- Snapple Sweeps Extends 'Got Talent' Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, June 27, 2012
Snapple, the official beverage sponsor of NBC's "America's Got Talent" show, h ...
- Lexus Official Vehicle Of U.S. Women's Open
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Lexus will be the "official vehicle" of the 2012 U.S. Women's Op ...
- Brands Line Up To Activate Against NBA Draft
Marketing Daily, Karl Greenberg - Monday, June 25, 2012
State Farm gets its name on the event logo, and throughout t ...
- NASCAR Takes Checkered Flag At ABA
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
NASCAR won big at the American Business Awards (ABA's) in New Yo ...
- Volvo Drives Strong 'Escape' Sponsorship
MediaDailyNews, David Goetzl - Wednesday, June 20, 2012
Volvo is hoping to emerge with a big brand lift after ...
- Bridgestone Drops Super Bowl Halftime
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
Bridgestone Americas, the tire maker that has sponsored the Super Bowl halfti ...
- Marketers Stand By Lance
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 18, 2012
Lance Armstrong is staying strong with sponsors. Despite government allegations on dopi ...
- Chevy Backs Sportsman 'Made In America' Series
MediaDailyNews, David Goetzl - Thursday, June 14, 2012
The Sportsman Channel has a deal with Chevrolet that includes exposure ...
- Virgin Rides With TrueCar's Women Empowered
Marketing Daily, Karl Greenberg - Wednesday, June 13, 2012
Virgin Group will be a sponsor of TrueCar's "Women Empowered" all-women ra ...
- Duracell Signs Deal With NFL
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
Procter & Gamble's Duracell has signed a multi-year sponsorship with the Nation ...
- Chevron Signs With USGA
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Chevron has signed a three-year deal -- $4 million annually -- th ...
- Under Armour And NBA Fix Courts
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Under Armour and the National Basketball Association (NBA) are refurbishing five ci ...
- Lexus Title Sponsor For Virtual U.S. Open
Online Media Daily, Fern Siegel - Monday, June 11, 2012
Lexus has partnered with the USGA (United States Golf Association) and WG ...
- Jeep, Pandora Offer Free Concerts
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
Alabama born Rapper Yelawolf will appear in Pandora's series of live, personaliz ...
- The Great Information Gap: Why Rookie Sponsors Need Their Own Realtors
Marketing: Sports, Darren Marshall - Tuesday, June 5, 2012
Imagine you were trying to buy your first home (not a pleasa ...
- Boost Mobile Backs NBA D-League Tryouts
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The NBA Development League will hold a second annual set of Boo ...
- Chevrolet Chases The Real Football
Marketing Daily, Karl Greenberg - Thursday, May 31, 2012
"This is taking the things we do in the U.S. and multiplyi ...
- Music Festivals Solid Venue For Brand Marketing
MediaDailyNews, Steve McClellan - Thursday, May 31, 2012
New research from Havas concludes that sponsor awareness and recall among mus ...
- The Globetrotters Get Big China Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, May 30, 2012
At one time the National Basketball Association backed the globetrotting ambitions ...
- Jeep Hits The Deck For USA Hoops
Marketing Daily, Karl Greenberg - Wednesday, May 30, 2012
Jeep is using the sponsorship to tout its limited-edition version of t ...
- 'PBS News Hour' Raises $3.5 Mil
MediaDailyNews, Fern Siegel - Wednesday, May 30, 2012
A multi-foundation effort to generate support for the "PBS NewsHour" has rais ...
- Sun Life Financial Partners With Boston Celtics
Marketing Daily, Tanya Gazdik - Wednesday, May 30, 2012
Sun Life Financial has acquired the naming rights to the Boston Celti ...
- Honda Grabs Super Mario For Indy Push
Marketing Daily, Karl Greenberg - Tuesday, May 22, 2012
Unless you're into motorcycles or auto racing, you might not think ...
- Odwalla Sponsors Gardenista.com Launch
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
As part of its new "Goodness Grows Here" campaign, Odwalla is t ...
- VW Enlists Dave Matthews Band For Eco Promotion
Marketing Daily, Tanya Gazdik - Sunday, May 20, 2012
Volkswagen of America is partnering with Dave Matthews Band for its 20 ...
- Chevrolet Goes Skateboarding For Sonic
Marketing Daily, Karl Greenberg - Saturday, May 19, 2012
A Chevy Sonic will be awarded to both the 2012 Street Leag ...
- Nissan Is Back In Black (Spandex)
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2012
Nissan is back for the second year as automotive sponsor of t ...
- Subway To Screen Battleship Aboard Intrepid
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2012
Subway will host alumni of Wounded Warrior Project (WWP), a not-for-profit organizati ...
- Burger King, 7UP, Sunkist Join USA Basketball
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 16, 2012
En route to the Summer Olympics, Burger King is now the offici ...
- Walmart Rolls With NASCAR In S.C.
Marketing Daily, Karl Greenberg - Monday, May 14, 2012
Walmart will have a big presence at the NASCAR All-Star race ...