- Roberts Hosts ESPN's Lexus 'Game'
MediaDailyNews, David Goetzl - Monday, May 14, 2012
Robin Roberts is returning to "SportsCenter." The former anchor will conduct intervie ...
- ACC Tournament To Get Title Sponsor
MediaDailyNews, David Goetzl - Wednesday, May 9, 2012
The nearly 60-year-old ACC men's basketball tournament is likely to have ...
- Toyota Backs Supercross
Marketing Daily, Karl Greenberg - Friday, May 4, 2012
Toyota is extending its official vehicle sponsor status with the AMA Monst ...
- NBCU Kicks Off Universal Games Network
MediaDailyNews, David Goetzl - Tuesday, May 1, 2012
NBCUniversal is launching a centralized digital gaming platform across its properties. T ...
- Honda Steers 'Power Of IX'
MediaDailyNews, David Goetzl - Monday, April 30, 2012
Honda has inked a deal with ESPN to back a multiplatform initiati ...
- P&G, Visa Sponsor Yahoo Olympic Coverage
Online Media Daily, Mark Walsh - Monday, April 30, 2012
Visa and Procter & Gamble are on board as key sponsors f ...
- P&G's Tide Goes Long For The NFL
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
P&G's two-year-old corporate-level association with the league involves several brands, but Ti ...
- Brand Connection: Your Story Can Inspire The Perfect Sponsorship
Marketing: Causes, Michele Campbell - Thursday, April 26, 2012
For much of his life, Patrick Downey was the perfect personification ...
- Aspire Signs Launch Sponsors
MediaDailyNews, Wayne Friedman - Wednesday, April 25, 2012
Aspire, the new cable Comcast cable network which will offer African-American programmi ...
- 24 Hour Fitness Gears Up For London Games
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
"Team 24 Hour Fitness" athletes will make appearances and be featured ...
- State Farm To Sponsor Billboard Latin Music Awards
Marketing Daily, Tanya Gazdik - Monday, April 23, 2012
For the fourth consecutive year, State Farm is the title sponsor ...
- Jeep Launches Partnership With USA Basketball
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
Chrysler's Jeep brand has signed to be official vehicle of USA Basketbal ...
- NHL Partners With Nickelback
Marketing Daily - Breaking News, Karl Greenberg - Friday, April 20, 2012
The National Hockey League (NHL) has formed a strategic promotional alliance wi ...
- BBVA Compass, NBA Team For Tour
Marketing Daily, Tanya Gazdik - Thursday, April 19, 2012
Financial services company BBVA Compass and the National Basketball Association are teami ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- Ram Drives A&E 'Longmire' Sponsorship, Integration
MediaDailyNews, David Goetzl - Wednesday, April 18, 2012
The latest brand/programming fusion for A&E involves Chrysler's Ram trucks and n ...
- Sponsors Make London's Olympics Orwellian
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 16, 2012
Policing and censorship on behalf of the London games' sponsors is her ...
- Farmers Insurance Debuts 'Avengers' Creative
Marketing Daily, Tanya Gazdik - Wednesday, April 11, 2012
Farmers Insurance is launching a new campaign featuring its partnership with Marvel ...
- Men's Ware: AOL Launches Mandatory.com
Online Media Daily, Gavin O'Malley - Thursday, March 29, 2012
Created in partnership with digital content developer BermanBraun,AOL is taking another st ...
- Just For Men Backs NHL Beard-a-Thon
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
The NHL team-based local charityBeard-a-Thonprogram will, for the first time ever, benef ...
- NPR Pushes Digital Sponsorships
MediaDailyNews, Wayne Friedman - Tuesday, March 27, 2012
Looking to glean more advertising revenue from its streaming programming, National Publ ...
- Tiger Woods Has Sponsors Growling
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Woods won the Arnold Palmer Invitational in Orlando on Sunday, his fir ...
- Cricket Links With Bull Riders
Marketing Daily, Aaron Baar - Saturday, March 24, 2012
The Fan Zones will include meet-and-greet opportunities with bull riders on t ...
- HSBC's "Serious Play" is Just That. Don't Overanalyze It.
Video Critique, Larry Dobrow - Thursday, March 22, 2012
Even though my tastes trend toward charred meats and Bruce Willis flick ...
- HSBC Sponsors Hong Kong Rugby Tournament
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2012
HSBC is launching a new campaign as part of their co-title sponsorsh ...
- Toyota Goes To Yahoo For Prius v
Marketing Daily, Karl Greenberg - Monday, March 19, 2012
Yahoo! signs with Toyota to tout Prius v to Hispanic consumers. ...
- Gap's Athleta To Sponsor USA Women's Water Polo
Marketing Daily, Sarah Mahoney - Monday, March 19, 2012
Athleta, the Gap's women's sports apparel brand, says it will be ...
- P&G Backs NBC's Green Efforts
MediaDailyNews, Wayne Friedman - Friday, March 16, 2012
For the second time since its launch in 2007, NBCUniversal's "Green ...
- State Farm Salutes Hero Dogs
Marketing Daily, Tanya Gazdik - Wednesday, March 14, 2012
State Farm is joining forces with the American Humane Association to celebra ...
- Acer To Sponsor New York Knicks
Marketing Daily, Karl Greenberg - Wednesday, March 14, 2012
Acer signs on as sponsor of the New York Knicks for t ...