- BelVita Makes the SXSW Music Scene
Marketing Daily, Karlene Lukovitz - Tuesday, March 13, 2012
As part of its U.S.-launch marketing blitz, Kraft's belVita breakfast biscuits bra ...
- Volkswagen Spoonsors Concert By Kraftwerk
Marketing Daily, Karl Greenberg - Tuesday, March 13, 2012
As part of its multi-year sponsorship of the Museum of Modern A ...
- Pennzoil Effort Celebrates Love Affair With Cars
Marketing Daily, Aaron Baar - Tuesday, March 13, 2012
Through the effort, which involves heavy social media activation as well ...
- Ram Truck Backs First Response
Marketing Daily, Karl Greenberg - Thursday, March 8, 2012
Ram Truck is sponsoring The Weather Channel's "Responding by Storm" reports ...
- Spalding Taps Fredette, Chalmers And Singleton
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Sports equipment giant Spalding has brought in Sacramento Kings' rookie Jimmer Fredett ...
- NFL Sponsorship Works For Brands
Marketing Daily, Karl Greenberg - Monday, March 5, 2012
Company sponsorship of the National Football League (NFL) is effective in engagi ...
- Rush To The Exit: More Sponsors Drop Limbaugh
MediaDailyNews, Erik Sass - Monday, March 5, 2012
More advertising sponsors are withdrawing from Rush Limbaugh's national syndicated talk rad ...
- Eighth Advertiser Departs Limbaugh
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 5, 2012
Rush Limbaugh, as of Sunday evening, had lost eight of the advertise ...
- Limbaugh And The Perilous Media Landscape
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
Rush Limbaugh's radio show on which he castigated a Georgetown University l ...
- Enterprise Leverages NCAA Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, March 1, 2012
Just in time for the "March Madness" college basketball tournament, Enterprise Rent-A-C ...
- Marketers Differ On Limbaugh Feedback
Raw, Nina Lentini - Friday, March 2, 2012
After nearly 200 comments on its Facebook page, ProFlowers spokesperson "Mike" h ...
- Chase Sapphire Entitled Sponsor For Bravo's '80 Plates'
MediaDailyNews, Fern Siegel - Wednesday, February 29, 2012
Bravo Media signed a co-production partnership with Chase Card Services that featur ...
- Major League Fishing Adds A-B To Sponsorship Roster
MediaDailyNews, David Goetzl - Thursday, February 23, 2012
Anheuser-Busch has joined Geico as a non-endemic advertiser for a made-for-television fishi ...
- Creative Recycling Latest NASCAR Green Sponsor
Marketing Daily, Karl Greenberg - Tuesday, February 21, 2012
Creative Recycling, a Tampa, Fl.-based company, has joined NASCAR as an offici ...
- Samsung's Social Media Campaign Personalizes Olympics
Online Media Daily, Steve McClellan - Thursday, February 16, 2012
Samsung, a global Olympic sponsor for the 2012 Summer Olympics in Londo ...
- The Marketing Arm Goes Linsane!
Marketing Daily, Karl Greenberg - Wednesday, February 15, 2012
Jeremy Lin is the man in the Big Apple, and he's getti ...
- Lexus Launches Curvy Swimsuit Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
Lexus is continuing its up-shift to a more masculine, performance-oriented proposition wi ...
- Verizon Wireless Re-Ups With NHL
Marketing Daily, Aaron Baar - Monday, February 13, 2012
The multi-year agreement will give Verizon Wireless customers access to exclusive conte ...
- BBVA Sponsors New NBA Event
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
BBVA, the official bank of the NBA is sponsoring the NBA All-St ...
- DHL Express Plays Rugby
Marketing Daily, Karl Greenberg - Tuesday, January 31, 2012
International express shipper DHL Express, is extending its partnership as official spons ...
- Scotiabank And NHL Renew Partnership
Marketing Daily, Karl Greenberg - Tuesday, January 31, 2012
Scotiabank and the National Hockey League (NHL) are renewing a five-year-old partnersh ...
- Kia, Sprint, Starbucks Give 'Voice' To Sponsorships
MediaDailyNews, David Goetzl - Tuesday, January 31, 2012
NBC has signed Kia, Sprint and Starbucks as top-line sponsors for "T ...
- Survey Says...Most Marketable NFL Players
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
Packers QB Aaron Rodgers is the most marketable player in the NF ...
- John Hancock Continues Boston Marathon Support
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2012
John Hancock Financial has been running a marketing marathon of its ow ...
- Nissan Sponsors Trek Team
Marketing Daily, Karl Greenberg - Friday, January 27, 2012
Nissan North America has inked a deal with Leopard SA and C ...
- MillerCoors Signs Multi-Year NASCAR Deal
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
In the lead-up to the Daytona 500 next month Chicago-based MillerCoors h ...
- Jones Soda Goes Sporting
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Jones Soda is to sponsor 365 Sports' Winter Sports Series in Canad ...
- Audi Sponsors Oscar Party Night
Marketing Daily, Karl Greenberg - Wednesday, January 25, 2012
Audi is presenting sponsor of the Oscar Party night held at t ...
- MillerCoors Signs Multi-Year NASCAR Deal
Raw, Karl Greenberg - Thursday, January 26, 2012
In the lead-up to the Daytona 500 next month Chicago-based MillerCoors h ...
- TLA Worldwide, Focused On Baseball
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Legacy Sports Group (Legacy), a baseball representation business, and The Agency Spor ...