International express shipper DHL Express, is extending its partnership as official sponsor of the USA Sevens Rugby Tournament and exclusive sponsor of the US Rugby team jersey.
Rugby is the second largest sport in the world, and the fastest growing sport in the United States. Held annually, the USA Sevens Rugby Tournament is the fifth of nine stops on the international HSBC Sevens World Series world tour. More information on the USA Sevens Rugby Tournament can be found at www.usasevens.com/. (who knew?)
The largest rugby event in North America, the 2012 USA Sevens Rugby Tournament will be broadcast live throughout the world as fans of 16 international rugby teams converge in Las Vegas at Sam Boyd Stadium from February 10-12.
Elements of the sponsorship include exclusive national team jersey sponsorship rights; VIP hospitality platforms for DHL and its customers; on-field signage and giveaways during the tournament as well as print and broadcast advertising.
In 2011, DHL Express globally was the official logistics partner of the Rugby World Cup 2011 held in Auckland, New Zealand.