Jones Soda is to sponsor 365 Sports' Winter Sports Series in Canada. As part of the one-year deal, announced Jan. 24, Jones will supply soft drinks at all four snowboarding events in the series, which begins Friday in Ontario. Canadian sports events group 365 Sports will use the Jones Soda brand for marketing initiatives surrounding the events, including a Jones Soda 'most stylish' award, in addition to placing product in the demo villages, athletes tent, and within the athletes web, print and video materials.