- TLA Worldwide, Focused On Baseball
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Legacy Sports Group (Legacy), a baseball representation business, and The Agency Spor ...
- Fox's 'Touch,' Unilever Partner For Major Global Ad Partnership
MediaDailyNews, Wayne Friedman - Monday, January 23, 2012
In what Fox Television says is a first, the network's new dra ...
- Kia Signs With Golden State Warriors
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
Kia, which has been official car company of the Nfor since 20 ...
- Chase Gets Expanded Programs With MSG
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
The Madison Square Garden Company and Chase have expanded their marketing partnershi ...
- Oh, The Humanity, Zeppelin Sponsors Hope To Reach Lots Of Them
MediaDailyNews, Erik Sass - Wednesday, January 18, 2012
Zeppelins, once the bombers of WW1 and the luxury airships of t ...
- Infiniti Expands Coaches Charity Challenge
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
As part of its ongoing corporate partnership with the National Association ...
- Digital Sponsorship - Follow The Habits Of A 12 Year Old
Marketing: Sports, Brian Grey - Tuesday, January 17, 2012
I heard a great story over the holiday break from a colleag ...
- P&G Brings Back 'Moms' To Olympics
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
P&G says it plans also to raise $5 million to help establi ...
- Procter & Gamble Brings Back "Thank You Mom"
Raw, Karl Greenberg - Friday, January 13, 2012
Procter & Gamble, a Worldwide Olympic Partner, is bringing back the 'Tha ...
- Sponorship Spending Hampered By Economy
Marketing Daily, Tanya Gazdik - Thursday, January 12, 2012
U.S. marketers did not spend as much as projected on sponsorships ...
- Sponsorship Loses Steam, But Continues To Outpace Ad Growth
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2012
Describing the effect of the global economic crisis on sponsorship spending ...
- 'Downton Abbey' Scores Viewers, Key Sponsorship For PBS
MediaDailyNews, David Goetzl - Tuesday, January 10, 2012
PBS said Sunday's second-season premiere of British period drama "Downton Abbey" dr ...
- Northwestern Mutual Discovers Sports Marketing
Marketing Daily, Tanya Gazdik - Sunday, January 8, 2012
For the first time in the financial services company's history, Northwestern Mutu ...
- DHL Sponsors Army All American Bowl
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Plantation, Fla.-based international express shipping company DHL Express has signed as nation ...
- Nissan Expands Heisman Sponsorship
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Nissan North America, Inc. (NNA) is extending its longtime partnership with t ...
- D'Sylva Heads A-B's Media, Entertainment Marketing
MediaDailyNews, Steve McClellan - Tuesday, January 3, 2012
Brewing giant Anheuser-Busch has tapped Blaise D'Sylva to oversee its U.S. medi ...
- Radio Branding: Budweiser Sponsors Pandora Concert Series
MediaDailyNews, Erik Sass - Wednesday, December 28, 2011
The rise of Internet radio is giving alcohol and tobacco marketers ...
- Sports Sponsorships Predicted To Outpace Gate Revs
MediaDailyNews, Steve McClellan - Tuesday, December 27, 2011
Sports sponsorships, which took a financial hit during the recession as markete ...
- NBA Sponsors Rush The Basket
Marketing Daily, Karl Greenberg - Tuesday, December 20, 2011
Emilio Collins, SVP of global marketing partnerships for the NBA, says th ...
- PBS Kids: Ratings Rise Attracts New Sponsors
MediaDailyNews, Wayne Friedman - Thursday, December 15, 2011
The PBS Kids programming block says it has seen a strong ratin ...
- NBA's Stocking Full Of New Sponsors
Marketing Daily, Karl Greenberg - Monday, December 12, 2011
The National Basketball Association will be hitting the court with new sponsorsh ...
- Chick-fil-A, MillerCoors, UPS Go To College
Marketing Daily, Karl Greenberg - Wednesday, December 7, 2011
A panel on sports sponsorship and marketing at the IMG Intercollegiate Athleti ...
- Hertz, Live Nation Form Alliance
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2011
The alliance includes Hertz being Live Nation's exclusive car rental partner ...
- Kikkoman Coupon Promoted On 'Super Chefs'
Marketing Daily, Karlene Lukovitz - Monday, December 5, 2011
Kikkoman, a sponsor of Food Network's "The Next Iron Chef: Super Chef ...
- Fiat Sponsors 'Wainy Days' Web Series
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
Fiat today launches a web-based sponsorship of New York comic/writer David Wain ...
- JetBlue Hosts Free Chris Isaak Concert
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2011
JetBlue Airways will host a free concert by singing star Chris Isa ...
- Visa Canada Remains NHL Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2011
Visa Canada announced it will remain as a sponsor of the Nation ...
- Visa Canada Remains NHL Sponsor
Marketing Daily, Tanya Gazdik - Tuesday, November 29, 2011
Visa Canada announced it will remain as a sponsor of the Nation ...
- Telemundo Links Sears, Kmart For 'Una Maid'
MediaDailyNews, David Goetzl - Tuesday, November 29, 2011
Retail partners Sears and Kmart will integrate products fronted by both t ...
- Japan Tobacco Takes Heat For Volleyball Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 25, 2011
Anti-smoking campaigners in Japan are accusing one of the world's leading tobac ...