- Tiger Woods Sets Two Sponsorship Deals
Around the Net In Media, Phyllis Fine - Friday, November 25, 2011
Showing "hints of a comeback," Tigers Woods has signed two new sponsorsh ...
- Buick Back With 'Wired' Pop-Up Tech-stravaganza
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
Buick is back as presenting sponsor of the seventh annual Wired pop- ...
- 'X Factor' Fans To Get Input In Pepsi-Sponsored Performance
Marketing Daily, Karlene Lukovitz - Wednesday, November 16, 2011
Can vote online to influence elements of the "Pepsi Choice Performance" ...
- Patron Sponsors Live Studios, Auctions For The Arts
Marketing Daily, Karlene Lukovitz - Wednesday, November 16, 2011
And one artist's work will be used in a Patron print ...
- Atalaya Capital Acquires 'Nightly Business Report'
MediaDailyNews, Fern Siegel - Wednesday, November 16, 2011
The Nightly Business Report, touted by its owners as the country's most-watch ...
- Ram Is Official Truck Of The Detroit Red Wings
Marketing Daily, Karl Greenberg - Tuesday, November 15, 2011
Chrysler Group LLC's Ram Truck brand will have a big presence duri ...
- Chicago-area McDonald's In Fries Blitz
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2011
But that's just the beginning. The campaign, taglined "Best Fries on t ...
- Kyle Busch Without M&M's For Final Two Races
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 11, 2011
Kyle Busch will be allowed to race in the final two Spri ...
- Penn State Sex Scandal Drives ESPN Sponsor Out, Temporarily
MediaDailyNews, Wayne Friedman - Thursday, November 10, 2011
The fallout and media coverage over the scandal at Penn State h ...
- Cars.com Takes Proactive Stance On Penn State Scandal
TVBlog, David Goetzl - Friday, November 11, 2011
Finally, an example of swift and powerful leadership in the Penn Sta ...
- Buick Sponsors OUT100 For Second Year
Marketing Daily, Karl Greenberg - Wednesday, November 9, 2011
Buick has partnered with Here Media and OUT for the second ye ...
- MDC, Andretti Form Sports Marketing Venture
MediaDailyNews, Steve McClellan - Wednesday, November 9, 2011
After years of working together on a project basis, MDC Partners a ...
- Valuing A Sponsorship Was Never Supposed To Be Easy
Marketing: Sports, Jon Last - Tuesday, November 8, 2011
Conducting research for a variety of sports properties and brands that activa ...
- Running For Fun, Health And Brand Exposure
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 3, 2011
When I heard New York Mayor Michael Bloomberg talking on the rad ...
- Tim Hortons Scores NHL All-Star Game Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, November 1, 2011
Tim Hortons gets a Zamboni-ful of media and branding opportunities, including ...
- Tim Hortons Scores Title Sponsorship Of NHL All-Star Game
MediaDailyNews, Fern Siegel - Monday, October 31, 2011
Tim Hortons, one of North America's largest quick-service restaurant chains, has secur ...
- Farmers Insurance Comes To Cityville
Online Media Daily, Tanya Gazdik - Friday, October 28, 2011
Farmers Insurance is launching another partnership with Zynga, this time via i ...
- ZenithOptimedia Creates Web Series To Promote Nestle's Life
MediaDailyNews, Steve McClellan - Thursday, October 27, 2011
Publicis Groupe's ZenithOptimedia has co-created a new online series to publicize clie ...
- 'Gayle' Launches Third Season Online
Online Media Daily, Fern Siegel - Monday, October 24, 2011
American Family Insurance will launch the third season of Web series " ...
- Heineken Continues Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Heineken has extended its contract as worldwide partner and official beer suppli ...
- 5-Hour Energy Goes To College With ESPN Hoops Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
In an effort to reach college-age consumers, 5-hour Energy, which has topp ...
- GroupM Unit Unveils Redesigned 'Sponsorship.com'
Raw, Joe Mandese - Thursday, October 20, 2011
GroupM's IEG unit just unveiled a redesigned version of its www.sponsorship.com W ...
- State Farm Continues Hispanic Initiatives
MediaDailyNews, David Goetzl - Tuesday, October 18, 2011
State Farm's heavy involvement with Hispanic-targeted programming at NBCUniversal is set ...
- Kellogg 'Teams' Up for 2012 Olympics
Marketing Daily, Karlene Lukovitz - Wednesday, October 12, 2011
For its marketing as a sponsor of the U.S. Olympic and Paralymp ...
- Mercedes: Deal Goes Way Beyond The Bleachers
Marketing Daily, Karl Greenberg - Friday, October 7, 2011
A 10-year deal that makes the luxury auto brand the Official a ...
- Mercedes Sponsorship Good Deal At The Right Time
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
In a first-ever naming rights deal for Mercedes-Benz USA, and the fir ...
- NFL Sponsors Gambled And Scored Big
Marketing: Sports, Darren Marshall - Tuesday, October 4, 2011
Those of you who are loyal readers of this column (hope you' ...
- Equifax Partners With Atlanta Falcons
Marketing Daily, - Thursday, September 29, 2011
Credit reporting company Equifax announced a strategic, multi-year agreement to become t ...
- FX Steers 'Jersey City' To Promote Audi A6
MediaDailyNews, Wayne Friedman - Friday, September 23, 2011
Looking like pieces of a regular full-length TV series, carmaker Audi a ...
- Q&A: For Marketers And The U.S. Olympic Team, Swimming With Michael Phelps Is Solid Gold
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
Michael Phelps has experience the joy of victory (Olympic gold) and t ...