- MusclePharm Signs On With UFC To Get Primetime Exposure
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Nutritional supplement company MusclePharm, which recently made headlines by signing NFL quarterba ...
- NASCAR Signs Trio Of Sponsors For Vegas Promo
Marketing Daily, Karl Greenberg - Monday, September 19, 2011
NASCAR is bringing back its "Send Me 2 Vegas" promotion, and Fo ...
- Mag Bag: 'mental_floss' Hosts Trivia Events For Nissan
MediaDailyNews, Erik Sass - Thursday, September 15, 2011
mental_floss, whose mission is to make learning fun, is hosting its thi ...
- New Amsterdam Gin Signs With Falcons
Marketing Daily, - Monday, September 12, 2011
New Amsterdam Gin and the Atlanta Falcons have announced a sponsorship agreeme ...
- Marketers Hope To Score With NFL Promos
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2011
There are a plethora of promotions, sponsorships and tie-ins that would ha ...
- BMW Signs Big Ten Sponsorship Deal
Marketing Daily, - Tuesday, September 6, 2011
BMW of North America today has signed on as official luxury automobi ...
- Amway Becomes Detroit Red Wings Sponsor
Marketing Daily, - Thursday, September 1, 2011
Direct sell giant Amway has signed a deal to become the Detro ...
- Esurance, AmEx Serve Up U.S. Open Activities
Marketing Daily, Tanya Gazdik - Wednesday, August 31, 2011
American Express is a top-tier sponsor. Other sponsors in that category inclu ...
- Cooper Tire Gets Behind NCAA On ABC
Marketing Daily, - Wednesday, August 31, 2011
Cooper Tire has signed on to be "Proud Sponsor of Saturday Afterno ...
- Airline Offers Free Snacks, Sponsor Grabs Check
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
For a few weeks this summer US Airways has been giving passenge ...
- Tecate Gets Double Mileage From September
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
The good news for fans and for Tecate is that the sponsorsh ...
- Grey Goose Sponsors U.S. Open
Marketing Daily, - Monday, August 29, 2011
Grey Goose is returning for a fifth year as a promotional partn ...
- Mercury Insurance Backs Home Teams
Marketing Daily, - Monday, August 29, 2011
Auto insurer Mercury Insurance has signed an agreement with UCLA to spons ...
- Goya Sponsors Concerts, Food Donations
Marketing Daily, - Wednesday, August 24, 2011
As part of its "Goya Gives" campaign, a series of initiatives develop ...
- Jack Daniel's Teams With Zac Brown Band
Marketing Daily, Karlene Lukovitz - Tuesday, August 23, 2011
Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnersh ...
- Restaurant Chain's Bengals Survey Backfires
Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
A late July email survey to 10,000 Gold Star Chili fans w ...
- U.S. Soccer Goes Solar With Yingli Deal
Marketing Daily, Karl Greenberg - Thursday, August 11, 2011
Yingli's sponsorship activities started with Wednesday night's U.S. Men's National Team mat ...
- Travel Ad Net, See Jane Fly Partner For Sponsorships
Online Media Daily, - Monday, August 8, 2011
Travel Ad Network will partner with See Jane Fly, a travel/lifestyle med ...
- P&G Ties Up One-Year Deal With BlogHer
Marketing Daily, Karl Greenberg - Friday, August 5, 2011
Women's media network BlogHer is partnering with Procter & Gamble for ...
- Hyatt, Absolut Sponsor GayCities' 'Answers'
Marketing Daily, Tanya Gazdik - Thursday, August 4, 2011
As part of the launch, Hyatt will tap their concierges around t ...
- Give Your Healthy Living Marketing Message A Sporting Chance
Marketing: Health, Chad Capellman - Friday, August 5, 2011
I'm a fairly big sports fan. I used to be a sportswrit ...
- P&G Inks Year-Long Deal With BlogHer
Online Media Daily, - Thursday, August 4, 2011
Women's media network BlogHer is partnering with P&G for a year-long progr ...
- Audi Continues Hollywood Career With Emmys Deal
Marketing Daily, Karl Greenberg - Wednesday, August 3, 2011
Audi has signed on to be the official automotive partner of t ...
- Chevrolet Gears Up For Nov. 3 Centennial
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
November 3 is the official centennial of General Motors' Chevrolet division, b ...
- Sony Has That 'X Factor'
MediaDailyNews, - Friday, July 29, 2011
Sony Electronics has signed on as the official consumer electronics sponsor f ...
- BMW: Multi-tier, Multi-year Sponsorship Of Team USA
Marketing Daily, Karl Greenberg - Wednesday, July 27, 2011
It will advertise the Olympics partnerships next year around a global pill ...
- Casio Vignettes Show Off Phone's Toughness
Marketing Daily, Aaron Baar - Thursday, July 21, 2011
The television and Internet video campaign, with the tagline "Tougher is Smarter ...
- Coke Extends BET Partnership Into the Store
Marketing Daily, Karlene Lukovitz - Monday, July 18, 2011
African-American teens not only spend $96 more per month than the avera ...
- American Greetings Has Ad Openings For BTS Hub
Marketing Daily, - Thursday, July 14, 2011
American Greetings Interactive is offering turn-key sponsorship opportunities for advertisers trying ...
- Nissan Sponsors AAF Competition
Marketing Daily, - Wednesday, July 13, 2011
Nissan is sponsoring the American Advertising Federation's 2012 National Advertising Student Competit ...