• September 1, 2011

Direct sell giant Amway has signed a deal to become the Detroit Red Wings hockey team's first-ever presenting team sponsor.

Ada, Mich.-based Amway's logo will be incorporated into all uses of the Red Wings' team logo that doesn't otherwise use other sponsorship logos, the team said. It will be used on signage throughout the arena, on the ice and elsewhere.

The sponsorship represents increased investment by Amway in the team: It signed a deal to put its logo on the team's practice jerseys and pucks in November.

The deal also includes Amway's Nutrilite products becoming the official vitamins and nutritional supplements of the Red Wings.

Amway will present the Detroit Red Wings Facebook Fan of the Day and every live social media event put on by the team's social media department, like official Tweetups. The Facebook Fan of the Day will receive Amway's products and an official Red Wings practice puck.

Other major Red Wings sponsors, through both league-wide and local deals, include Molson Coors/Miller, AT&T, Kroger, Chrysler Group and Comerica Bank.-- Tanya Irwin