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Restaurant Chain's Bengals Survey Backfires

A late July email survey to 10,000 Gold Star Chili fans was meant to inform them of the chain's marketing decisions for the upcoming NFL season. Gold Star Chili is the "official chili" of the Cincinnati Bengals.

But the contents of the survey, titled "Help Gold Star Chili assess the value of its Cincinnati Bengals Sponsorship," spread quickly online. Bloggers and fans interpreted the survey as a sign that Gold Star was reconsidering its commitment to the team in light of 2010's disappointing 4-12 season, and quarterback Carson Palmer's demand to be traded.

Gold Star says it never intended to suggest it was considering ending its Bengals sponsorship. And the team says it's happy to be involved with Gold Star.

Read the whole story at Cincinnati Enquirer »

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