For a few weeks this summer US Airways has been giving passengers free boxed snacks on its shuttle flights from Boston's Logan International Airport. A sponsor who paid to print a commercial message
on the box covered the charge.
Ryan D. Matway, who founded Air Advertainment LLC, based in West Palm Beach, Fla., developed the ads-for-snacks concept. So far, the agency has conducted
one snack-box advertising campaign at a time; in July, it launched a promotion for the New York-based online luxury retailer Gilt Groupe, a members-only shopping service.
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