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Airline Offers Free Snacks, Sponsor Grabs Check

For a few weeks this summer US Airways has been giving passengers free boxed snacks on its shuttle flights from Boston's Logan International Airport. A sponsor who paid to print a commercial message on the box covered the charge.

Ryan D. Matway, who founded Air Advertainment LLC, based in West Palm Beach, Fla., developed the ads-for-snacks concept. So far, the agency has conducted one snack-box advertising campaign at a time; in July, it launched a promotion for the New York-based online luxury retailer Gilt Groupe, a members-only shopping service.

Read the whole story at Boston Globe »

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