- BMW: Multi-tier, Multi-year Sponsorship Of Team USA
Marketing Daily, Karl Greenberg - Wednesday, July 27, 2011
It will advertise the Olympics partnerships next year around a global pill ...
- Casio Vignettes Show Off Phone's Toughness
Marketing Daily, Aaron Baar - Thursday, July 21, 2011
The television and Internet video campaign, with the tagline "Tougher is Smarter ...
- Coke Extends BET Partnership Into the Store
Marketing Daily, Karlene Lukovitz - Monday, July 18, 2011
African-American teens not only spend $96 more per month than the avera ...
- American Greetings Has Ad Openings For BTS Hub
Marketing Daily, - Thursday, July 14, 2011
American Greetings Interactive is offering turn-key sponsorship opportunities for advertisers trying ...
- Nissan Sponsors AAF Competition
Marketing Daily, - Wednesday, July 13, 2011
Nissan is sponsoring the American Advertising Federation's 2012 National Advertising Student Competit ...
- Sony Reups With ESPN 3D, Debate Rages Over 3D Sets
MediaDailyNews, David Goetzl - Wednesday, July 13, 2011
The launch sponsor behind the ESPN 3D network, which became a 24 ...
- Budweiser, Live Nation, Haymon Sponsor Superfest
Marketing Daily, - Monday, July 11, 2011
Budweiser, Live Nation Entertainment and Haymon Events are joining for the retu ...
- Bayer Ups MLB Sponsorship, Bats Away Pain
MediaDailyNews, David Goetzl - Friday, July 8, 2011
Bayer has expanded a sponsorship arrangement with Major League Baseball to inclu ...
- Budweiser, Live Nation, Haymon Sponsor Superfest
Raw, Tanya Gazdik - Sunday, July 10, 2011
Budweiser, Live Nation Entertainment and Haymon Events are joining for the retu ...
- J&J Global Sponsor Of FIFA World Cup Brazil
Marketing Daily, - Thursday, July 7, 2011
Johnson & Johnson has signed on to be the official healthcare catego ...
- AT&T Targets African Americans In 'Rethink'
Marketing Daily, Aaron Baar - Wednesday, July 6, 2011
In a television and online campaign, the company tells the stories ...
- Soccer Rx: J&J Sponsors World Cup
MediaDailyNews, David Goetzl - Thursday, July 7, 2011
Johnson & Johnson has signed on as a global sponsor for t ...
- Barefoot Wine Sponsors Championship Volleyball
Marketing Daily, - Tuesday, July 5, 2011
Barefoot Wine is partnering with Championship Volleyball (CV) for the 2011 summ ...
- Sports Portfolio Optimization A Hot Topic With Brands
Marketing: Sports, Kent Thomas - Tuesday, July 5, 2011
In today's evolving sports marketing landscape, agencies are having more frequent conversatio ...
- NBC, Radio Shack Boost Tour de France Digital Profile
Marketing Daily, - Thursday, June 30, 2011
NBC Sports is looking to raise the digital profile for Versus's To ...
- Lenox Hotel Sponsors Boston Regatta
Marketing Daily, - Wednesday, June 29, 2011
Lenox Hotel is sponsoring Boston's Head Of The Charles Regatta. The boutiq ...
- NBC, Radio Shack Boost Tour de France Digital Profile
MediaDailyNews, Wayne Friedman - Wednesday, June 29, 2011
NBC Sports is looking to raise the digital profile for Versus's To ...
- Puma Showcases Women's Soccer Stars
Marketing Daily, - Tuesday, June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women ...
- ESPY Awards Adds Sponsors
MediaDailyNews, David Goetzl - Tuesday, June 28, 2011
ESPN said Brown-Forman, K-Swiss, HP and 20th-Century Fox would be new associa ...
- Jeep Sponsors Dave Matthews Festival
Marketing Daily, Karl Greenberg - Friday, June 24, 2011
The automaker says it is also launching partnerships with a number ...
- Southwest Airlines Sponsors Conservation Tour
Marketing Daily, Tanya Gazdik - Friday, June 17, 2011
In honor of the Dallas-based airline's 40th birthday, the group will comple ...
- HSBC Bank Brings Wimbledon To New York
Marketing Daily, - Friday, June 17, 2011
HSBC Bank, the official banking partner of Wimbledon, is sponsoring events relat ...
- Kia Ties Up NBA Draft Presenting Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, June 14, 2011
The Irvine, Calif., automaker, whose Optima is the "Official Vehicle of t ...
- Infiniti Plays Polo In Tennessee
Marketing Daily, - Tuesday, June 14, 2011
Infiniti will be presenting sponsor of this weekend's Chukkers for Charity's "H ...
- Yoplait, iStoryTime Give Away Free Apps
MediaDailyNews, Erik Sass - Tuesday, June 14, 2011
Sponsored apps are emerging as one of the more popular ad channe ...
- Northwestern Mutual Signs PGA's Mark Wilson
Marketing Daily, Tanya Gazdik - Saturday, June 11, 2011
Northwestern Mutual will have a strong advertising presence during the U.S. Op ...
- Chevrolet Drives 'X Factor' Sponsorship
MediaDailyNews, David Goetzl - Friday, June 10, 2011
General Motors said it has signed a deal to make Chevrolet ...
- Urban Marketing For Samsung, AT&T
Marketing Daily, - Thursday, June 9, 2011
AT&T and Samsung have signed on as sponsors of Keith Urban's "G ...
- Dr Pepper Sponsors Premios Juventud VIP Tour
MediaDailyNews, David Goetzl - Thursday, June 9, 2011
Dr Pepper is presenting a series of concerts leading up to t ...
- Hudson River Swimmers? Ironman Coming To N.Y.
Marketing Daily, Karl Greenberg - Wednesday, June 8, 2011
The best-known non-team sports event in New York is the yearly I ...