Lenox Hotel is sponsoring Boston's Head Of The Charles Regatta. The boutique hotel is "Official Hotel Partner" of the 47th annual Regatta, which happens in October and, according to organizers, brings
in some 300,000 spectators and 9,000 rowers and features 55 races.
Lenox will receive "extensive brand recognition" on Head Of The Charles marketing vehicles and the hotel will provide
the Regatta with assets and discounted accommodations for event participants, staff and spectators.
The Regatta has a rowing and fitness expo, and Reunion Village for alumni of Boston schools
and food stations.