Bayer Ups MLB Sponsorship, Bats Away Pain


Bayer has expanded a sponsorship arrangement with Major League Baseball to include a new product. The company will make ad buys on MLB telecasts linked with the new addition.

The company's One A Day line of vitamins will remain the "Official Multivitamin of Major League Baseball," which has been in effect since 2008. But now, the new Bayer Advanced Aspirin will be the "Official Pain Reliever of Major League Baseball" as part of a multi-year deal.

Bayer said it would offer a baseball-linked promotion with the aspirin during the second half of the MLB season. Both brands will be part of a "FanFest" event next week in Phoenix, connected with the All-Star game.

One A Day has the MLB logo on packaging. Bayer is marketing its new aspirin line as being "twice as fast."

Barton Warner, marketing vice president at Bayer HealthCare, stated: "We look forward to rolling out many activities throughout the season."

MLB's official sponsors list is lengthy, stretching from Anheuser-Busch to Gatorade and GM to Nike and State Farm. The State Farm Home Run Derby, part of the All-Star festivities along with FanFest, will take place Monday on ESPN, while ESPN will also carry it in 3D for a second year in a row.

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