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Sponsors With Tebow Through Thick And Thin -- For Now
- Wall Street Journal, Wednesday, January 2, 2013 8:05 AM
Tim Tebow is finishing a nondescript season with the Jets, having spent scant time on the field, and is not the superstar he was with the Broncos. But he's a star in marketing. Analysts say the quarterback, who throws for TiVo, Nike, Jockey, Soul Electronics and energy-supplement maker The FRS Company, can keep it going if he gets his QB mojo back. Per endorsement and sponsorship consultancy IEG, Tebow earns up to $4 million annually from his sponsorship activity. Four of Tebow's sponsors pledged their commitment to their multiyear contracts with him.
