- WWE Going High-Def In Big Way
Around the Net In Media, William Spain - Monday, January 14, 2008
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- Sweetest Super Bowl Ever?
Around the Net In Media, William Spain - Monday, January 14, 2008
Between the writers strike, an overall decline in TV ratings and t ...
- Alltel Contest Seeks 'Chief Basketball Officer'
Marketing Daily, - Monday, January 14, 2008
Alltel Wireless is giving hoops fans a chance to compete for colle ...
- Super Bowl Ad Watch: Tide Finally Rolls In
Around the Net In Brand Marketing, Thom Forbes - Friday, January 11, 2008
Tide--the biggest detergent brand in America--will appear for the first time ...
- Kia Motors Inks Multi-Year Partnership With NBA
Marketing Daily, Karl Greenberg - Friday, January 11, 2008
[Automotive] Kia CEO Len Hunt said the deal complements Kia's sponsorship ...
- A Pleased Mitsubishi Re-ups With Arena Football
Marketing Daily, Karl Greenberg - Friday, January 11, 2008
[Automotive] Dan Kuhnert, EVP/sales and marketing, says Mitsubishi found the relationship ...
- Coors Super Bowl Video Contest Has Many Rules
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 10, 2008
Coors Brewing is inviting fans to submit videos making the case w ...
- Stations Fumble New England Patriots Ratings, Nielsen Discloses Yet Another Coding Glitch
MediaDailyNews, Joe Mandese - Wednesday, January 9, 2008
The New England Patriots may be 16 and O for the N ...
- Microsoft, NBCU To Make '08 Olympics On-Demand, On MSN
Online Media Daily, Wayne Friedman - Monday, January 7, 2008
LAS VEGAS -- NBC Universal, the official U.S. media company of t ...
- CBS Absorbs CSTV
Around the Net In Media, William Spain - Friday, January 4, 2008
CBS Corp. is now absorbing College Sports Television Networks (CSTV) into C ...
- Soccer Team Owned By The Masses
Around the Net In Online Marketing, Ross Fadner - Thursday, January 3, 2008
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- Out of the Park
Media Magazine, John Capone - Tuesday, July 22, 2008
It's the 100th anniversary of the song "Take Me Out to t ...
- Just Roll with It
Media Magazine, Douglas Quenqua - Tuesday, May 20, 2008
Given the Mets' underwhelming performance during the first few weeks of t ...
- Big Bust
Media Magazine, J Mitchell McMahon - Tuesday, July 22, 2008
Belmont Stakes flop Big Brown owns the dubious distinction of poorest showi ...
- Running with an Idea
Media Magazine, Susan Kuchinskas - Monday, November 3, 2008
A thriving community was an unexpected plus for Nike. Nike + App ...
- Cross Media: In the Clutch
OMMA Magazine, Christine Champagne - Monday, April 21, 2008
Every game needs a hero. That's the central theme of Gatorade's "Leag ...
- Creative Roundtable: Nothing But Nets
OMMA Magazine, Christine Champagne - Thursday, August 21, 2008
With their NBA.com site looking outdated, static and in need of ...
- Sporty Spice
OMMA Magazine, Laurie Sullivan - Thursday, August 21, 2008
Gaining the rights to post "premium" content from the National Basketball Associatio ...
- Whippin' Up a Frenzy
OMMA Magazine, J Mitchell McMahon - Wednesday, May 21, 2008
PETA's betting on the longest shot on the board: a ban ...