• The New York Times, Thursday, January 10, 2008 11:46 AM

Coors Brewing is inviting fans to submit videos making the case why they should be given a trip to the 2008 or 2009 Super Bowl.

Forbidden in the video clips that contestants submit to coorsbeer.com or coorslight.com are: depictions of Santa (because he appeals to those under the legal drinking age of 21); famous people; references to football teams, players, coaches or owners; political themes; depictions of drinking while driving; drinking games; drinking beer "rapidly, excessively, involuntarily"; religious references; gambling; illegal or explicit sexual activity; any form of intoxication; any beer brands that compete with Coors or Coors Light; violence; and dangerous situations; anyone under 21.

Coors hopes the many don'ts in the contest rules will not discourage participation. It initially considered having a video-sharing Web site like YouTube play host to the contest, says Bryce McTavish, vice for channel and sponsorship marketing at the Coors Brewing division of the Molson Coors, but "realized for us to do it appropriately we had to manage the contest within the context of our own Web site."

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