- Accenture Ends Sponsorship Pact With Tiger Woods
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
While some marketers are still assessing their relationship with the golfing grea ...
- Tiger Disappears From Tube But Gatorade Move Was Planned
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
You've probably heard the broadcast reports that "Pepsi is dropping Tiger" bu ...
- Danica Patrick To Hit NASCAR Circuit With Go Daddy
Marketing Daily, - Tuesday, December 8, 2009
Go Daddy will sponsor Indy racer Danica Patrick in her move ...
- Olympics, Sports Shows To Stream Via Email Video
MediaDailyNews, David Goetzl - Tuesday, December 8, 2009
Goodmail, a company that weaves streaming video directly into emails, is ...
- Game Over: ESPN's Gammons Bows Out
MediaDailyNews, David Goetzl - Tuesday, December 8, 2009
Peter Gammons, a near-ubiquitous presence on ESPN as a baseball commentator f ...
- Email: Know When To Personalize, When To Fold 'Em
Online Media Daily, David Goetzl - Tuesday, December 8, 2009
ESPN data shows that marketing emails with a higher level of personalizati ...
- Leverage Fan Insights As An Asset
Marketing: Sports, Jon Last - Tuesday, December 8, 2009
Beyond the economic advantage, the progressive sports marketer that embraces such ...
- Mercedes Signing 10-Year Sponsorship Deal For Shanghai Arena
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
Mercedes is expected to announce today that it is signing a 10-ye ...
- On Further Review, NFL Reverses Bears-Hawks Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
...
- Tony's Pizza Offers Free Bowling
Marketing Daily, - Friday, December 4, 2009
For the holidays, specially marked boxes of Tony's Pizza products are carryi ...
- Comcast-NBC: No Rival To ESPN But Interactive Gains
MediaDailyNews, - Friday, December 4, 2009
Comcast executives said they won't try to turn their Versus cable chann ...
- Cross-Talk: NBC Affiliate Partners With ESPN Radio Outlet
MediaDailyNews, David Goetzl - Friday, December 4, 2009
In what could serve as a template for other stations with t ...
- Tiger Still Has Endorsement Mojo
Marketing Daily, - Thursday, December 3, 2009
The Tiger Woods situation seems to be unraveling as quickly as paramou ...
- Less Tiger, More Woods
Marketing Daily, Karl Greenberg - Wednesday, December 2, 2009
I think that this will do his brand equity some good f ...
- Briggs & Stratton Launches Winter Olympics Promo
Marketing Daily, - Tuesday, December 1, 2009
The promotion offers three interactive ways to enter to win a three-d ...
- ESPN Pounds Sports Turf With Local Sites
MediaDailyNews, David Goetzl - Tuesday, December 1, 2009
With newspapers suffering and cutting back coverage, ESPN isn't wasting much ti ...
- GoDaddy Going Three More Laps With Danica Patrick
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 1, 2009
...
- Downhill 'Truth': Audi Sponsors U.S. Ski Team Doc
Marketing Daily, David Goetzl - Tuesday, December 1, 2009
In late January, the automaker will air a documentary about the U. ...
- Take Them Out To The Old Ballgame
Marketing: Sports, Susan Ford - Tuesday, December 1, 2009
Encouraging families to attend live sporting events now will produce two positi ...
- Full Court Press
OMMA Magazine, Christine Champagne - Tuesday, December 1, 2009
You can't rest on your laurels when it comes to sports vid ...