The promotion offers three interactive ways to enter to win a three-day trip for two to the 2010 Winter Olympic Games in Vancouver, B.C. All three promotional programs will run until Jan. 22 and the winner will be announced on Jan. 23 during the International Builders' show in Las Vegas. Briggs & Stratton is the exclusive licensee of GE-branded standby generator systems for homes.
Players who complete an interactive hockey on the company's Web site are automatically entered for a chance to win the Olympic trip. Consumers can also gain entry in the sweepstakes by submitting a story for the "My Storm Story" feature on the Web site.
Lastly, individuals who refer another consumer to learn more about the features and benefits of a permanently installed Standby Generator System by GE will also be entered into the contest. For those referrals that turn into a sale, both the referrer and the referred will receive $100.--Tanya Irwin