- Game Change: NFL To Carry AFL
MediaDailyNews, David Goetzl - Thursday, February 11, 2010
After the Arena Football League filed for bankruptcy with former broadcasters N ...
- Tide Links Products To Venus Williams, Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, February 10, 2010
Williams will be used in TV, print, in-store and online advertising, includi ...
- Rebranding: ESPN360 Becomes ESPN3 In April
MediaDailyNews, David Goetzl - Wednesday, February 10, 2010
The online live sports hub, ESPN360.com, will be rebranded ESPN3.com in Apr ...
- Lakers' Odom In PowerBar TV Spot
Marketing Daily, - Tuesday, February 9, 2010
In the commercial, scheduled to air nationally in February, Odom jumps o ...
- Coke Launches NASCAR 'Track Walks'
Marketing Daily, - Tuesday, February 9, 2010
The program will kick off at Feb. 14's 2010 Daytona 500. Pri ...
- Return On Objective Key In Sports Partnerships
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
Target was also involved in building a NASCAR team's headquarters and regular ...
- 24 Hour Fitness Effort Builds On Olympics
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
"Our new strategy going forward is not about using athletes for athlete ...
- O'Hara To CEO, Topps Company
MediaDailyNews, - Tuesday, February 9, 2010
The Topps Company, the creator and marketer of sports cards, named Ry ...
- Vince McMahon Takes Sports Marketing Championship Belt
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
NBC Sports chief Dick Ebersol once called wrestling impresario Vince McMahon "t ...
- ABC Affils Angry ESPN Grabbing Key Sports Events
Around the Net In Media, Fern Siegel - Monday, February 8, 2010
ABC's affiliates are angry that corporate sibling ESPN is being handed li ...
- Ram Truck Re-Ups With Raminator
Marketing Daily, - Monday, February 8, 2010
Chrysler Group's Ram Truck sub-brand is renewing its eight-year-old monster truck raci ...
- Is That Spokesperson A Kia Or A Mercedes?
Marketing: Sports, Jon Last - Tuesday, February 9, 2010
Making the right endorsement decisions has truly become a more complex confluen ...
- Old Spice, NASCAR's Stewart Auction Towels
Marketing Daily, - Saturday, February 6, 2010
Old Spice and two-time NASCAR Sprint Cup Series champion Tony Stewart a ...
- Saints Shine, Snickers Scores And Bud Disappoints
Marketing Daily, Sarah Mahoney - Sunday, February 7, 2010
Viewers loved watching old-timers Betty White and Abe Vigoda get tackled f ...
- The World's Top Sports Brands
Around the Net In Brand Marketing, Thom Forbes - Friday, February 5, 2010
Tiger Woods still holds the top spot among athletes with a bra ...
- Under Armour Drafts Deal For NFL Scouting Combine
Around the Net In Brand Marketing, Thom Forbes - Friday, February 5, 2010
...
- In NBCU Deal, Sports Is Potential Battleground
Around the Net In Media, Fern Siegel - Friday, February 5, 2010
Sports programing, a must-run for U.S. cable operators, could be a batt ...
- Jim Beam Thanks Troops Via VIP Contest
Marketing Daily, Karlene Lukovitz - Tuesday, February 2, 2010
As for Jim Beam's overall marketing focus, the brand has been conscious ...
- Taco Bell Super Bowl Efforts Feature ... NBA Legend
Marketing Daily, Karlene Lukovitz - Monday, February 1, 2010
The chain is leveraging the Super Bowl to get a jump ...
- Anybody's Game: The Future of Super Bowl Advertising
Marketing: Sports, Rachel Moran - Tuesday, February 2, 2010
A continued devaluation of Super Bowl airtime plus the increased opportunity ...
- Nielsen, Initiative Track Big Sports Events, Viewership Up
MediaDailyNews, Wayne Friedman - Monday, February 1, 2010
Worldwide major TV sports events continue to grow -- despite TV fragmentati ...
- Callaway To Sponsor Super Bowl Pre-Game Show
Marketing Daily, Sarah Mahoney - Monday, February 1, 2010
While the Super Bowl -- watched by 80% of U.S. golfers ...