- Layoffs, Exits At Time Inc. Sports Mags Expected
MediaDailyNews, Fern Siegel - Thursday, July 19, 2012
The Time Inc. Sports Group, which includes 'Sports Illustrated,' 'Golf' and ' ...
- Paterno's Fake Branding
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
While one might argue that all college football is fake (in th ...
- Kill College Football?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Josh Barro writes that NCAA possibly killing Penn State's football program ...
- Buick Taps Manning For OnStar Audibles
Marketing Daily, Karl Greenberg - Friday, July 13, 2012
The ad, which broke during this year's ESPY Awards on ESPN ...
- Report: Yahoo Names Marissa Mayer to CEO Post
Online Video Daily, Ross Fadner - Monday, July 16, 2012
In a surprising twist, Marissa Mayer, one of the top executives ...
- Under Armour, U.S. Brands Play English Soccer
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
A five-year, $70 million deal with Tottenham Hotspur is among a be ...
- Visa Ad Celebrates Michael Phelps
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
The financial firm and credit services firm's newest ad in its " ...
- NBC & Adobe Make Olympics Mobile
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 13, 2012
NBC Sports and Adobe Systems are working together on two apps th ...
- College Board In Partnership With WNBA
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
The WNBA team New York Liberty and the College Board have launch ...
- Adidas Wins Euro 2012
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2012
Adidas is the real winner of Euro 2012. YouGov BrandIndex says ...
- SiriusXM Title Sponsor Of Hockeytown
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2012
SiriusXM has title sponsorship of the Hockeytown Winter Festival, which will n ...
- IMG Invests In Bloomberg Sports
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
In a sort of private-equity realm, IMG has made an investment ...
- NYT Hosts Google+ Hangouts with Olympic Athletes
The Social Graf, Erik Sass - Wednesday, July 11, 2012
In a move that could raise the profile of Google+ and highlig ...
- Q&A: Home Run Derby Powers State Farm
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 10, 2012
State Farm is adding to its Home Run Derby presence with elemen ...
- Aberdeen Supports Scottish Open Sponsorship
Marketing Daily, Tanya Gazdik - Monday, July 9, 2012
The 30-second commercial opens with beautiful aerial photography of the Castle Stua ...
- Mercedes-Benz To Help Youth Sports
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
Mercedes-Benz is backing the Laureus Sport for Good Foundation USA (Laureus USA ...
- Our First-Ever Fan Experience Index Ball Park Rankings
Marketing: Sports, Jon Last - Tuesday, July 10, 2012
Here we are at the All-Star Break. The pennant races are taki ...
- Minnesota Wild Scores Marketing Coup
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 9, 2012
The Minnesota Wild is making the most of having signed Zach Pari ...
- MLB In Talks With TV Partners -- Including, Possibly, NBC
Around the Net In Media, Phyllis Fine - Monday, July 9, 2012
Facing the end of their present deals with Major League Baseball ne ...
- Spain, Italy Match Breaks Twitter Record
Around the Net In OMD Europe, Nina Lentini - Friday, July 6, 2012
The Euro 2012 final between Spain and Italy set a new reco ...
- NFL Marketing To On-The-Fence Fans: Not Quite A Blackout
TV Watch, Wayne Friedman - Friday, July 6, 2012
The NFL is making it easier for TV viewers to watch the ...
- Nathan's Olympics (Of Eating) Comes To Coney
Marketing Daily, Karl Greenberg - Tuesday, July 3, 2012
"I just got back from Istanbul, where we are planning to devel ...
- NBA Now On Board With Quiksilver
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 3, 2012
The league has signed a deal with the global surfwear company ...
- NASCAR, Partners, Back Troops Online And Off
Marketing Daily, Karl Greenberg - Monday, July 2, 2012
Stock-car racing organization NASCAR is rolling toward Independence Day and the t ...
- America's Pastime
Marketing: Sports, John Rowady - Tuesday, July 3, 2012
In honor of the July 4th holiday, I thought about the relationsh ...
- NBC, 'Sports Illustrated' Team For Show
MediaDailyNews, Erik Sass - Monday, July 2, 2012
'Sports Illustrated' and NBC Sports are coming together to create a sho ...
- Olympic Trials Score For NBC
MediaDailyNews, Wayne Friedman - Monday, July 2, 2012
NBC got some good Olympic news: All three major summer events ...
- Gannett Debuts Dedicated Digital Sports Unit
MediaDailyNews, David Goetzl - Thursday, June 28, 2012
The USA Today Sports Media Group -- searching for a way ...
- 24 Hour Fitness Joins USA Basketball
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
The national fitness club chain becomes an official partner of USA Hoo ...
- LeBron Is King, Kobe Rules New Jerseys
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
The Miami Heat, led by LeBron James, won the 2011-12 NBA titl ...