- NFL 'Back To Football' Drive: Eli, Serena, Nike
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Back to school? How about back to the gridiron, with the N ...
- Q&A: U.S. Basketball Follows Yellow Brick Road
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
As the men's hoops team continues to strive for a gold med ...
- Which Is Bigger Draw: Olympics Or Super Bowl?
Around the Net In OMD Europe, Nina Lentini - Tuesday, August 7, 2012
According to a Pew Research study released Monday, nearly 8 out ...
- NASCAR Hires 3 Marketers In Youth Push
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
NASCAR has added three executives to key roles on its brand, consum ...
- A First: FA Cup On TV And Facebook At Same Time
Around the Net In OMD Europe, Nina Lentini - Monday, August 6, 2012
The match takes place 11 August and will air on ESPN, whi ...
- GEICO In As Barclays Center's 9th Sponsor
Marketing Daily, Karl Greenberg - Monday, August 6, 2012
The auto insurer has signed on for top-shelf brand activation including nami ...
- No Spoiler for Brand Experience
Marketing: Sports, Dan Lobring - Tuesday, August 7, 2012
Whatever you do, be careful of spoilers. A warning typically uttered befo ...
- Turner Broadcasting Buys The Bleacher Report Site
MediaDailyNews, Wayne Friedman - Monday, August 6, 2012
Time Warner's Turner Broadcasting unit has bought sports site the Bleacher Repor ...
- Watching The Olympics
TV Board, Gary Holmes - Tuesday, August 7, 2012
Well, well, well. It looks like the London Olympics might end ...
- Tervis Targets Sports Fans In Campaign
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
Tervis, a maker of plastic insulated cups, celebrates the men who pai ...
- NFL Media: Join Us For 'Serious Fun'
Marketing Daily, Aaron Baar - Friday, August 3, 2012
The Olympics aren't even half over, but for many Americans, it's near ...
- NBC Surprised By Soaring Olympic Ratings
MediaDailyNews, David Goetzl - Thursday, August 2, 2012
NBC Sports Chairman Mark Lazarus said executives have been surprised by t ...
- Tebow Shows His SOUL
Marketing Daily, Aaron Baar - Wednesday, August 1, 2012
NFL quarterback will appear in headphone maker's "SOUL of Greatness" campaign. ...
- When Social Media Makes It Harder To Achieve Celeb Super-athlete Status
Marketing: Entertainment, Chris Raih - Thursday, August 2, 2012
Kobe Bryant recently sparked a debate when he intimated that the curre ...
- Access Sports Sells Mallvision, Focuses On Sports Venues OOH
MediaDailyNews, Erik Sass - Wednesday, August 1, 2012
Access Sports Media, formerly known as Access 360 Media, has sold Mallvisio ...
- NBC's Olympic Coverage: A Peak Into The Future
Marketing: Sports, Gordon Plutsky - Tuesday, July 31, 2012
After a few days of action, we are getting a glimpse in ...
- Garber (MLS), Hainer (Adidas) Talk Technology
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
The 2012 Major League Soccer All-Star Game on July 25 featured t ...
- Nike Skirts Olympic Rules, Others Fall Through
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
Did Nike bend the rules on Olympic advertising? The ad shows peop ...
- Reebok Reunites Peyton, Eli For ZigLite Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
NFL quarterback siblings Peyton (Denver Broncos) and Eli (New York Giants) Manni ...
- FCC: Tennis Channel Wins Comcast Battle
MediaDailyNews, Wayne Friedman - Wednesday, July 25, 2012
The FCC upheld an early ruling against Comcast Corp. in favor ...
- NBC Sports To Debut 'Lights'
MediaDailyNews, Wayne Friedman - Tuesday, July 24, 2012
The NBC Sports Network is now looking to push into basic spor ...
- Buffalo Wild Wings Takes On Bowl
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
Football and Buffalo wings go together like, well, football and wings. Followi ...
- PepsiCo Bumps Coke In Steelers Deal
Marketing Daily, Karlene Lukovitz - Monday, July 23, 2012
PepsiCo won with a deal that opens opportunities across the whole Pepsi ...
- Tiger Woods Flies Emirates Airline But Can't Land An Endorsement Deal
Marketing: Sports, Barry Janoff - Tuesday, July 24, 2012
Emirates Airline is a major player in the global carrier industry a ...
- "Meet The Superhumans" Ideally Promotes Upcoming Paralympic Games
Video Critique, Larry Dobrow - Tuesday, July 24, 2012
Forget the hoops, gymnastics, swimming, chasing of steeples and Vegas bombast ...
- ACC Launches YouTube Sports Channel
Online Media Daily, Gavin O'Malley - Friday, July 20, 2012
Score another one for live, premium Web content. The Atlantic Coast Conference ...
- NBA's Brand Logos On Uniforms Squeeze More Sports Marketing Into The Mix
TV Watch, Wayne Friedman - Monday, July 23, 2012
NBA owners have voted to break new advertising ground by approving messagi ...
- Alcohol Brands Face UK Government Pressure
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 20, 2012
Alcohol brands are big sponsors of UK sports events, and teams. ...
- Ogilvy & Mather Tapped To Grow NASCAR Fan Base
Marketing Daily, Karl Greenberg - Thursday, July 19, 2012
The Daytona Beach, Fla.-based organization has charged the agency with target segmentatio ...
- Linsanity To Finsanity: Only In New York
Marketing Daily - Top of the News, Thom Forbes - Friday, July 20, 2012
We were among to first to note the outbreak of Linsanity ...