Turner Broadcasting Buys The Bleacher Report Site

Bleacher-Report-A2Looking to add more digital sports properties, Turner Broadcasting bought the 6-year old sports content site Bleacher Report for a reported $200 million.

BleacherReport.com, with 10 million unique visitors per comScore and a special emphasis on sports and sports fans, will now be part of Turner Sports, which already manages properties for NBA.com, NCAA.com, PGA.com, and ad sales for Nascar.com. It also has a sales relationship with Yahoo! Sports.

One report suggests the acquisition fills somewhat of a hole for Turner’s digital operations, which lost control of SI.com and Golf.com to Time Inc. digital recently. BleacherReport gets its content from more than 6,000 contributors -- most of whom write for free. One report says the site puts out more than 1,000 articles a day.

When including kids, news, sports, and comedy, all Turner Digital portfolio currently reaches 86 million unique visitors a month.

David Levy, president of sales, distribution and sports of Turner Broadcasting, stated that the acquisition "added another dimension to our portfolio of digital and mobile properties that will enable us to offer our advertising partners integrated opportunities across all screens and demos that will enhance our ability to monetize sports programming throughout the entire year.”




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