- Sports Marketing: Is The U.S. Open Better With Federer At No. 1?
Marketing: Sports, Barry Janoff - Tuesday, August 28, 2012
In men's tennis, Roger Federer, Novak Djokovic and Rafael Nadal know t ...
- ESPN Debuts College Football App
MediaDailyNews, David Goetzl - Monday, August 27, 2012
ESPN is launching a new app devoted to college football, with ...
- Knicks, Rangers Sales Boost MSG Revs
MediaDailyNews, Wayne Friedman - Friday, August 24, 2012
Big post-season tickets sales efforts for the New York Knicks and N ...
- All And Sun Partner With Little League
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
All and Snuggle have signed a multi-year, exclusive partnership as the offici ...
- NBA Taps Ticketmaster
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
The National Basketball Association (NBA) has tapped Ticketmaster, a division of Li ...
- NASCAR, Fox Deportes Partner In Spanish
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
NASCAR and Fox Deportes has inked a media deal that creates t ...
- London's Lessons
Marketing: Sports, Bill McCandless - Tuesday, August 21, 2012
As the sports world turns their collective attention from the London Summ ...
- NFL Network, Cee Lo Give Fans A Voice
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
Musician/entrepreneur and "The Voice" judge Cee Lo Green has recorded a n ...
- Adidas Follows D-Rose On The Comeback Trail
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
Derrick Rose, who missed all but 27 games last season, has n ...
- Louisville Slugger Throws Change-up In Women's Marketing
Marketing Daily, Sarah Mahoney - Saturday, August 18, 2012
While Louisville Slugger has somewhere between 50 and 60% of the Maj ...
- WNBA's New York Liberty Partners With Baller Beats
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
The WNBA team the New York Liberty has launched a marketing partnersh ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- Foot Locker Campaign Taps NBA Stars
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Athletic retailer Foot Locker is launching a national multi-media campaign and ...
- The Soap Opera World Of Olympic Cereal Boxes
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Michael Phelps used to be with General Mills' Wheaties, switched to Kellog ...
- The Breeders' Cup To Live Large In L.A.
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
On deck in L.A. are some guerrilla marketing tactics to build awarene ...
- Doha GOALS Forum Readies Roster Of Sports Luminaries
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
South African Rugby World Cup-winning captain Francois Pienaar is the latest high-profi ...
- Cablevision Signs Up For NFL Network
MediaDailyNews, David Goetzl - Thursday, August 16, 2012
After years of grappling with carriage operators, the NFL Network is movi ...
- NFL Launches Women's Apparel Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The league is launching its biggest marketing campaign to date about i ...
- Pepsi, NFL, Music Stars Team On 'Anthems'
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Pepsi and the National Football League have launched a national campaign featuri ...
- NBA Inks Europe Deal With Kitbag
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The National Basketball Association has signed a multi-year partnership with Kitbag, ...
- Aresco Exits CBS For Big East Conference
MediaDailyNews, David Goetzl - Tuesday, August 14, 2012
Longtime CBS Sports executive Mike Aresco, who has negotiated TV contracts wi ...
- Q&A: A Social Olympics? Or Mobile?
Marketing Daily, Sarah Mahoney - Monday, August 13, 2012
"Marketing Daily" wanted to take the full measure of the most digital ...
- Honda Backs Barclays Center And Brooklyn Nets
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
This is its first-ever major sponsorship with a sports and entertainment ven ...
- Basketball And Soccer Share Learnings In UK
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
What do basketball and soccer have in common? A lot, evidently ...
- How To Sensibly Measure The Impact Of Sports Marketing Activation
Marketing: Sports, Jon Last - Tuesday, August 14, 2012
We rightfully spend a lot of time in the sports marketing busines ...
- Olympic Athletes Want Visibility
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
Many athletes used Twitter to publicize their protest against an International Olymp ...
- NBC's Prime Olympic Ratings Lower, Cable Network Gets Record Viewers, Streams
MediaDailyNews, Wayne Friedman - Friday, August 10, 2012
NBC's prime-time numbers dropped again as its three-hour prime-time coverage for "X ...
- Expedia To Sponsor Football Refs
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Expedia's logo is to appear on the shirts of all professional footba ...
- YouTube Nabs Scottish Soccer; English Next?
Around the Net In OMD Europe, Nina Lentini - Thursday, August 9, 2012
phe Scottish Premier League this week partnered to give YouTube non-exclusive carria ...
- Speed + Personality + Nation = Endorsement Gold
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Usain Bolt is on top. The world's fastest man earns at lea ...