phe Scottish Premier League this week partnered to give YouTube non-exclusive carriage of highlights clips for three seasons, starting with this month’s 2012/13 season opener.
Those rights are also held by STV, Perform Group and BBC Scotland. The
YouTube deal is not a typical rights deal – YouTube is really just providing its platform for a channel managed by the SPL and populated with its
own videos. Could we see YouTube gain English Premier League soccer as well as Scottish?
Read the whole story at PaidContent.org »