- Australian Athlete Calls For Tweet Accountability
Around the Net In OMD Europe, Nina Lentini - Monday, September 10, 2012
Robbie Farah has urged lawmakers to move against internet users who laun ...
- Video: 'Marketing Daily' Meets Jon Brancheau In Dallas
Marketing Daily, Karl Greenberg - Monday, September 10, 2012
"Marketing Daily" was at Cowboys Stadium in Dallas last weekend before t ...
- It Isn't Enough To 'Catch A Rising Star'
Marketing: Sports, Jon Last - Tuesday, September 11, 2012
I had the opportunity to participate in a Wharton Sports Business Initiati ...
- Q&A: Tennis Channel Seeks Marketing Advantage
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 10, 2012
By the end of the 2012 U.S. Open, Tennis Channel will ha ...
- ESPN 'Hires' Rolling Stones As MNF House Band
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 10, 2012
The 'worldwide leader in sports' is joining with the 'greatest rock ' ...
- ESPN's Berman Continues As NFL Host
MediaDailyNews, David Goetzl - Friday, September 7, 2012
ESPN said Chris Berman has re-upped in a deal that will ke ...
- RSNs Play The Political Ad Game Via Fox Sports
MediaDailyNews, David Goetzl - Friday, September 7, 2012
With the opportunity for statewide reach, regional sports networks feel they off ...
- Mercedes-Benz's Glaser Talks Sports, Cars At U.S. Open
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
The automaker, the "official vehicle" of the U.S. Open tennis tournament, a ...
- Will ESPN Lead In UHD As Massive Sets Go On Sale?
TVBlog, David Goetzl - Friday, September 7, 2012
Get ready for ESPN UHD? The future of ESPN 3D is sti ...
- Brands Line Up For NFL, NCAA Kickoff
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 6, 2012
At the jump is a compendium I wish I'd written of a ...
- BMW Reaches Out To PGA Golfers Where They Sleep
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
PGA players will see a different kind of driver when they l ...
- NBC Sports Radio Launches
Around the Net In Media, Phyllis Fine - Wednesday, September 5, 2012
Just in time for the NFL season, NBC Sports Radio launched Tuesd ...
- Nissan Re-Boots The Heisman House In Dallas
Marketing Daily, Karl Greenberg - Tuesday, September 4, 2012
The Heisman Trust, Nissan, and ESPN created the Heisman House last ye ...
- Neal Joins Fox To Plan World Cup Coverage
MediaDailyNews, David Goetzl - Tuesday, September 4, 2012
David Neal, who was to oversee Univision's coverage of the 2014 Wor ...
- Cycling Through Sports, Drugs And TV Viewership
TV Watch, Wayne Friedman - Wednesday, September 5, 2012
One question about Lance Armstrong and the apparent dethroning of his sev ...
- Cars.com Driving To Super Bowl XLVII
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 4, 2012
The online new and used auto destination is preparing for its six ...
- Did D-Howard Ad Add Insult To Injury?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 4, 2012
Dwight Howard and the Orlando Magic did not have a friendly break ...
- College Football Is Back And Better Than Ever
Marketing: Sports, Larry Mann - Tuesday, September 4, 2012
With the calendar turning to September, it is finally here - colle ...
- AT&T U-verse To Air ESPN's Longhorn Network
MediaDailyNews, David Goetzl - Friday, August 31, 2012
AT&T U-verse, which has a heavy presence in Texas, will begin carryi ...
- Paralympic Athletes Blog For Samsung
Around the Net In OMD Europe, Nina Lentini - Sunday, September 2, 2012
Samsung has enlisted paralympic athletes to create social media content for t ...
- Sony, DirecTV Offer NFL Games On PS3
Around the Net In Media, Phyllis Fine - Friday, August 31, 2012
For the second year in a row, Sony and DirecTV are offeri ...
- Brooklyn Headlines Oct. 20 Fight At Barclay's
Marketing Daily, Karl Greenberg - Thursday, August 30, 2012
The showcase sporting event needs to have lots of screaming fans, a ...
- Olympic App Revamps As Sports Hub
MediaDailyNews, David Goetzl - Thursday, August 30, 2012
NBC is taking an Olympics app that served as a TV Everywhe ...
- Pro Football: NOT 'The Most Effective Advertising Delivery System Ever Invented'
Online Media Daily, George Simpson - Friday, August 31, 2012
Earlier this week, "New York Times" ad columnist Stuart Elliott wrote th ...
- Love Football Brings Highlights To YouTube
Around the Net In OMD Europe, Nina Lentini - Wednesday, August 29, 2012
YouTube is to launch sports rights agency MP & Silva's online spor ...
- Coke Zero Encroaching On Pepsi With NFL Players
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 29, 2012
Pepsi Max may be the official soft drink of the NFL, b ...
- Coke Sponsors Soccer Camp
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2012
Coca-Cola will sponsor a branded soccer camp for boys and girls ...
- Home Run: ESPN Extends MLB Deal Through 2021
MediaDailyNews, David Goetzl - Tuesday, August 28, 2012
ESPN has agreed to keep Major League Baseball through 2021. The de ...
- TWC Launches Regional Sports Net
MediaDailyNews, David Goetzl - Tuesday, August 28, 2012
Time Warner Cable SportsNet -- the name is one of the mo ...
- Vita Coco Marketing Moves Into NFL Territory
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
The fresh coconut water brand has signed its first NFL endorsers ...