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Coke Zero Encroaching On Pepsi With NFL Players

Pepsi Max may be the official soft drink of the NFL, but rival Coke Zero is moving into its space one territory at a time, following up the recent signing of former Pittsburgh Steelers great Jerome Bettis by inking Chicago Bears all-pro Brian Urlacher, who will join fellow Windy City stars Derrick Rose and Patrick Sharp in a marketing campaign. Separately, Diet Coke is preparing a campaign to support the next James Bond venture, “Skyfall,” due out in November.

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