Michael Phelps used to be with General Mills' Wheaties, switched to Kellogg, and is now once again on a Wheaties box. Misty May-Treanor and Kerri Walsh could not be split apart by beach
volleyball opponents but rival cereal makers have done exactly that. The “Fierce Five” will appear on an upcoming Corn Flakes package, but history shows that does not prevent a fall from
grace. A look at cereal marketing that may bowl you over.
Read the whole story at NYSportsJournalism.com »