• August 1, 2012

Headphone maker SOUL Electronics, which recently enlisted Usain Bolt in its “SOUL of Greatness” advertising campaign, has signed NFL quarterback Tim Tebow to be featured in the campaign and to represent the brand at various events throughout the year. He will also be developing his own brand of SOUL products.

A commercial featuring Tebow is expected to break later this summer. Other endorsers include Euro 2012 champion Cesc Fabregas, NBA player Dwight Howard, and rapper producer (and SOUL by Ludacris brand partner) Chris “Ludacris” Bridges.