- March Madness Invades YouTube
Online Media Daily, - Wednesday, April 1, 2009
In addition to offering free streaming of the NCAA Men's Basketball Tourname ...
- Correction: MLB iPhone App Initially Was Not Free
Online Media Daily, - Tuesday, March 31, 2009
The
brief "MLB.com Pitches Paid iPhone App" in the March 3 ...
- Baseball's Back: Can It Reverse The Curse?
Marketing Daily, Sarah Mahoney - Monday, March 30, 2009
Major League Baseball is running a new marketing campaign, underscoring the historic ...
- 65 Hours of Hoops Nets Big Ad Dollars
Research Brief, Jack Loechner - Tuesday, March 31, 2009
According to a new report from TNS Media Intelligence on March Madne ...
- Brands Follow NBA On Its European Tour
Marketing Daily, Karl Greenberg - Thursday, March 26, 2009
The National Basketball Association is jumping a lot of sharks this ye ...
- NBA Shoots European Tour, Sponsors Follow
MediaDailyNews, Karl Greenberg - Thursday, March 26, 2009
The National Basketball Association is jumping a lot of sharks this ye ...
- Sharp Electronics Signs With The Mets
Marketing Daily, - Tuesday, March 24, 2009
The New York Mets and Sharp Electronics Corporation have signed a multiyea ...
- Consumers Expect Corporate Sponsors To Cut Back
Research Brief, Jack Loechner - Wednesday, March 25, 2009
A new Performance Research study of American consumers revealed that 32% report ...
- Comcast Sports Nets Add VOD Fare
Around the Net In Media, Joan Voight - Tuesday, March 24, 2009
Many of Comcast's regional owned-and-operated sports networks are now offering on-demand dai ...
- Cartoon Network Teams Up With NBA
MediaDailyNews, David Goetzl - Monday, March 23, 2009
Turner's long-term relationship with the NBA will expand to include short-form programmi ...
- 'Red Zone' Kicks Off On Cable
MediaDailyNews, David Goetzl - Monday, March 23, 2009
The NFL is bringing a key part of the Sunday-afternoon package ...
- CBS: March Madness Traffic Up 60%
Online Media Daily, Mark Walsh - Monday, March 23, 2009
The first four days of coverage of the NCAA Men's Basketball Tourname ...
- Brands Sign On For Major League Gaming
Marketing Daily, - Wednesday, March 18, 2009
Dr Pepper, Old Spice, Castrol and Stride are just some of t ...
- March Madness Slam Dunks YouTube
MediaDailyNews, David Goetzl - Tuesday, March 17, 2009
Sunday evening 6 p.m. EST was liftoff for Matt Carstens. As so ...
- VW Signs Multi-year Major League Soccer Deal
Marketing Daily, Karl Greenberg - Monday, March 16, 2009
Volkswagen will activate with in-stadium, grassroots and national television programs. As pa ...
- Starwood Is First Hotel Partner Of WNBA
Marketing Daily, Karl Greenberg - Monday, March 16, 2009
A new campaign will include traditional media and ads on WNBA.com a ...
- CBS' Game Plan For March Madness Programming
Around the Net In Media, Joan Voight - Monday, March 16, 2009
With the NCAA Men's Division Basketball Tournament, known as "March Madness," rights-hold ...
- NBA Extends 'Amazing' Effort In New Ads
Marketing Daily, Karl Greenberg - Friday, March 13, 2009
The campaign, which debuts this week, features ads developed through a collaborati ...
- Glam's Brash To Partner With Sports Blogging Network
Online Media Daily, Gavin O'Malley - Monday, March 16, 2009
Brash.com, Glam Media's vertical content network for men, today is expected ...
- Augmented Reality Gives Topps' MLB Brand Life Online
Online Media Daily, Laurie Sullivan - Monday, March 16, 2009
Attempting to attract a generation of kids growing up on Twitter a ...
- NCAA Brackets, LeBron And MLB Keep State Farm In The Game
Around the Net In Brand Marketing, Thom Forbes - Friday, March 13, 2009
...
- Milk Industry, NBA Team For Teen Fitness
Marketing Daily, Karlene Lukovitz - Wednesday, March 11, 2009
The campaign, "Get Fit By Finals,"combines elements of two ongoing programs: t ...
- Hike! Versus Carries UFL Debut Season
MediaDailyNews, David Goetzl - Tuesday, March 10, 2009
The latest would-be challenger to the NFL has signed a deal wi ...
- NCAA Tournament To Boost CBS' Online Revenue
Around the Net In Online Marketing, Ross Fadner - Tuesday, March 10, 2009
...
- March Madness Goes Mobile Via Yahoo
Online Media Daily, Mark Walsh - Tuesday, March 10, 2009
Extending March Madness to mobile phones, Yahoo has created a dedicated mobi ...
- ESPN 360 May Score With Ads
MediaDailyNews, David Goetzl - Monday, March 9, 2009
It will only last a short time. But ESPN may find impressi ...
- H.S. Sports Group Cries Foul Over Newspapers' Webcast
Online Media Daily, Wendy Davis - Monday, March 9, 2009
A dispute about whether newspapers can Webcast high school sports games h ...
- Pro Beach Volleyball Taps RotoHog To Create Fantasy Game
Online Media Daily, Gavin O'Malley - Thursday, March 5, 2009
The AVP Pro Beach Volleyball tour has tapped fantasy sports platform provid ...
- 'SI' Sucked Into Fake Memoir Controversy
Around the Net In Media, Joan Voight - Thursday, March 5, 2009
Sports Illustrated is finding out what happens when a magazine publishes ...
- Hispanic NASCAR Fans Break The Mold
Engage:Hispanics, Patricia Graham - Thursday, March 5, 2009
One internationally prominent marketer that has been working hard to understand a ...