- Cubs' Next Major Hire: Marketing Guru Wally Hayward
Around the Net In Brand Marketing, Thom Forbes - Monday, November 23, 2009
It's going to take more than marketing savvy to erase the modifi ...
- BMW Signs As Partner For 2012 Olympics
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 19, 2009
It will supply more than 4,000 low-emission and electric vehicles, bicycles a ...
- Coors Scores Ads On TiVo's NFL Coverage
Marketing Daily, - Wednesday, November 18, 2009
In an unusual deal that will start this week, extending for t ...
- Alaska Airlines Backs Hometown Skater In Promo
Marketing Daily, Karl Greenberg - Wednesday, November 18, 2009
Seattle-based Alaska Airlines is backing a hometown boy, champion speed skater Apo ...
- Coke Targets Multicultural Communities Year Round
Marketing Daily, David Goetzl - Thursday, November 19, 2009
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision a ...
- Coors Scores Ads On TiVo's NFL Coverage
MediaDailyNews, Wayne Friedman - Wednesday, November 18, 2009
Touch that NFL programming on your TiVo remote -- in any w ...
- Comcast Set to Battle ESPN at Local Level
Around the Net In Media, Joan Voight - Tuesday, November 17, 2009
ESPN's move to launch local Web sites is prompting Comcast to be ...
- Asset Gain: Cablevision To Spin Off MSG
MediaDailyNews, David Goetzl - Tuesday, November 17, 2009
A top Cablevision executive said Tuesday the company expects to complete t ...
- Sports Authority Taps McKinsey Exec As CMO
Marketing Daily, - Monday, November 16, 2009
The Sports Authority says it has named Jeffrey Schumacher as its n ...
- Wag The Dog
Marketing: Sports, Tom Cordova - Tuesday, November 17, 2009
If the sponsorship being considered is official status with one of t ...
- Endorsements Are A Mixed Bag
Research Brief, Jack Loechner - Tuesday, November 17, 2009
According to the findings of a new Adweek Media/ Harris Poll, looki ...
- Brooks Launches Facebook App For Runners
Marketing Daily, - Thursday, November 12, 2009
The app enables any running enthusiast to share his or her person ...
- Q&A With Everlast President Adam Geisler
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
Geisler talks about the state of boxing, Mike Tyson, Muhammad Ali a ...
- Visa's Global Marketing Honcho Talks About 'Go World' Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 11, 2009
Elaine Wong interviews Kevin Burke, who oversees Visa's global consumer marketing, abo ...
- No Head-to-Head Challenge for ESPN
Around the Net In Media, Joan Voight - Tuesday, November 10, 2009
Much of the talk in the sports media world last fall center ...
- Serena Williams, Mia Hamm Team With CVS
Marketing Daily, Tanya Gazdik - Tuesday, November 10, 2009
A variety of marketing programs are planned for the partnership in 201 ...
- Report: Steve Grubbs Leaving Omnicom
MediaDailyNews, - Wednesday, November 11, 2009
Long-time Omnicom media vet Steve Grubbs is out as CEO of Omnic ...
- Visa Debuts Global Campaign For Winter Olympics
Marketing Daily, Aaron Baar - Monday, November 9, 2009
The initiative, which builds on the "Go World" effort the company employ ...
- Tecate Laces 'Em Up For Largest-Ever Boxing Promo
Marketing Daily, Karl Greenberg - Tuesday, November 10, 2009
Mexican cerveza Tecate has an ongoing relationship with Golden Boy Promotions arou ...
- Ex-Marketer To Produce 'Lombardi' On Broadway
Marketing Daily, David Goetzl - Tuesday, November 10, 2009
In marketing, Tony Ponturo was synonymous with helping turn the Super Bo ...
- Pursuit Of 'Value' Is Grounded In Shifting Values
Marketing: Sports, Jon Last - Tuesday, November 10, 2009
It's bothersome that, for many, discounting appears to be the catch-all cu ...
- Ex-Anheuser Exec To Produce 'Lombardi' On Broadway
MediaDailyNews, David Goetzl - Monday, November 9, 2009
After more than two decades steering media buys in sports and oth ...
- Study: Sports Fans Get More News Online Than From Any Other Source
Online Media Daily, Gavin O'Malley - Monday, November 9, 2009
Sorry, SportsCenter: Consumers now consider the Web to be their primary sour ...
- Nike Waves the Flag for USA Basketball
Marketing Daily, Karl Greenberg - Friday, November 6, 2009
Nike, which has been a sponsoring partner of USA Basketball since 200 ...
- Go Wide: Disney 'Sports' Complex Partners With ESPN
Marketing Daily, Karl Greenberg - Thursday, November 5, 2009
Walt Disney World Resort's "Wide World of Sports" complex is hoping f ...
- Comedy Central Plays Ball With Onion Sports
MediaDailyNews, - Thursday, November 5, 2009
Comedy Central is playing sports -- its way. The network has order ...
- MLB: More Polish, Less Spit?
Online Media Daily, George Simpson - Friday, November 6, 2009
When you have a 14-year-old-daughter, you quickly learn that her career choic ...
- EA's MLG Live Event Could Rev Declining Sales
Online Media Daily, Laurie Sullivan - Thursday, November 5, 2009
Electronic Arts has partnered with Major League Gaming to offer online a ...
- Why It's No Time For Marketers To Call 'Time Out'
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 5, 2009
Dr. William Sutton, an authority on sports marketing and management, tells Bar ...
- Keystone Resort Offers Sweepstakes
Marketing Daily, - Thursday, November 5, 2009
In an effort to draw early-season skiers and snowboarders, Keystone Resort wi ...