- At OMMA: Panelists Issue Call For Supportive Gaming Group
Marketing Daily, Laurie Sullivan - Wednesday, March 19, 2008
[Strategy] "If we are to have success in organizing the industry, ...
- Build Online Brand Awareness Using Integration
Marketing Daily, Tameka Kee - Wednesday, March 19, 2008
[Strategy] "I don't think anyone tries to build a brand exclusively wi ...
- At OMMA: Esurance Finds Fame In Another Medium: TV
Marketing Daily, Nina Lentini - Tuesday, March 18, 2008
[Strategy] "Consumers equate a company's size to whether they see you ...
- Timex Podcast Campaign Promotes IPod-Linked Watch
Marketing Daily, Tameka Kee - Monday, March 3, 2008
[Strategy] Podrunner's mix of tribal, percussion-based, fixed-tempo tracks earned it honors ...
- Consumers Seek Economic Relief Online, Survey Finds
Marketing Daily, Nina Lentini - Wednesday, February 20, 2008
[Strategy] "People are using more coupons, looking for ways to save, tip ...
- Publishers Try Bold New Marketing Concept: Free Samples
Marketing Daily, Sarah Mahoney - Tuesday, February 19, 2008
[Strategy] "The strategy of giving content away is getting people to re ...
- At OMMA Mobile: It's Time To Market Up Close, Personal
Marketing Daily, Karl Greenberg - Friday, February 8, 2008
[Strategy] "What advertisers don't always get is that it's a small scre ...
- Social Media Marketing's Disease: No Follow-Through
Marketing Daily, Sarah Mahoney - Wednesday, February 6, 2008
[Strategy] "What surprised us most in the study is that we thoug ...
- Tracking The ROI On Super Bowl Buzz
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2008
[Strategy] Some marketers really know how to make the most of t ...
- Marketers Can Take Advantage Of Poor Economic Climate
Marketing Daily, Aaron Baar - Wednesday, January 30, 2008
[Strategy] Among Drew Neisser's ideas are adding some entertainment. "If humor w ...
- WPP's Maerov: Acquiring Schematic Was Vital To Winning Dell, AT&T
Online Media Daily, Tameka Kee - Wednesday, January 30, 2008
Schematic was one of the agencies that WPP snapped up during i ...
- New Anti-Smoking Ads Turn Marketing On Its Ear
Marketing Daily, Karl Greenberg - Monday, January 21, 2008
[Strategy] The new push, "The Sunny Side of Truth," is a tongue-in-che ...
- Super Bowl: Nice And Cheesy Does It For Salesgenie
Marketing Daily, Karlene Lukovitz - Friday, January 4, 2008
[Strategy] Lending credibility to the old saw that the only bad publici ...
- Marketing Firms Announce Alliance
Marketing Daily, - Thursday, January 3, 2008
Chicago-based sponsorship, experiential and promotions agency Engage Marketing and Los Angeles-based entertainme ...
- Valassis To Rebrand, Move Online With RedPlum.com
Marketing Daily, Laurie Sullivan - Friday, December 28, 2007
[Strategy] The site aims to provide consumers with shopping deals covering a ...
- U.S. Marketers Need To Adapt 'Siti Web Per Mercati Mondiali'
Marketing Daily, Laurie Sullivan - Tuesday, December 18, 2007
[Strategy] Successfully reaching consumers internationally takes more than translating content from o ...
- Survey: Email Marketers Fall Short On Best Unsubscribe Practices
Online Media Daily, Mark Walsh - Monday, December 17, 2007
While nearly all marketers include an unsubscribe option in promotional emails, few ...
- Narrative Branding Fixes Company In Consumer's Mind
Marketing Daily, Laurie Sullivan - Friday, December 14, 2007
[Strategy] The technique, although not new, aims to replace product positioning a ...
- Webkinz Takes Heat For Taking Advertising
Online Media Daily, Karlene Lukovitz - Friday, December 14, 2007
Can The Campaign for a Commercial-Free Childhood pressure Ganz into not taki ...
- Study: Marketers May Be Banking Too Heavily On New Products
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2007
[Strategy] "It always makes me a little nervous when you see su ...
- H-P Emphasizes Pages Printed, Not Market Share
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 11, 2007
Hewlett-Packard is repositioning itself as not just the maker of printers f ...
- Promotions Marketing Group Leads Way On Integration
Marketing Daily, Laurie Sullivan - Wednesday, November 21, 2007
[Strategy] "Consumers will integrate a brand into their lifestyle, choosing it again ...
- Click Me, Baby... One More Time
OMMA Magazine, Anne Zieger - Tuesday, April 1, 2008
The click is it - the thing that's everything. Or it h ...
- Get Born
OMMA Magazine, Susan Kuchinskas - Friday, February 22, 2008
There are plenty of ways to get lost on the Web, b ...
- Not Just for Vendetta
OMMA Magazine, Denise Shiffman - Tuesday, April 1, 2008
Violent change always comes quickly. With all the new terms used ...
- Highly Contagious
OMMA Magazine, Adrienne Mand Lewin, Liz Tascio - Friday, February 22, 2008
Germaphobes, be warned: Viral video strategies are catching ...
- Agency of the Year 2009: Best Buying and Planning: MediaVest
OMMA Magazine, John Capone - Tuesday, January 5, 2010
Hulu hooping across platforms: When it made an upfront-style deal with Hul ...
- The Namesake
OMMA Magazine, Courtney Humiston - Friday, February 22, 2008
Domain name prospectors take some leaps. Buying the name funds.com to t ...