- Why Are These Cable Channels Still Here?
TVBlog, Adam Buckman - Monday, February 19, 2024
These days, some of our old basic cable channels seem like they' ...
- Walmart-Vizio Deal: The Next Iteration Of Streaming, Performance Marketing?
TV Watch, Wayne Friedman - Friday, February 16, 2024
Walmart accounts for 40% of Roku device revenues. What does that n ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will Persist
Planning & Buying Insider, Joe Mandese - Thursday, February 15, 2024
Wieser's insights are from a new report commissioned as part of ...
- A Brand Promo Lure For A New Sports Streamer? NFL Not Happy
TV Watch, Wayne Friedman - Thursday, February 15, 2024
The NFL was not pleased that it wasn't notified about the n ...
- Amazon Sued Over Ads In Prime Video
MediaDailyNews, Wendy Davis - Tuesday, February 13, 2024
An Amazon Prime subscriber is suing the company over its recent decisi ...
- Walmart Reportedly In Talks To Buy Vizio For $2B
Television News Daily, Wayne Friedman - Wednesday, February 14, 2024
Walmart is in talks to buy Vizio Holdings for $2 billion, accordi ...
- Peak TV Gets Picked On: New Formulas For Program Economic Health?
TV Watch, Wayne Friedman - Wednesday, February 14, 2024
Peak TV is supposedly dead. So are there really any consumers complaini ...
- Spotify Prioritizes Native Podcast Creation, Sunsets Beloved Podcasting Tools
MediaDailyNews, Colin Kirkland - Monday, February 12, 2024
The partnership with video and podcast recording platform Riverside will allow podcaste ...
- Tubi Must Face Video Privacy Claims
MediaDailyNews, Wendy Davis - Monday, February 12, 2024
Ad-supported streaming service Tubi must face claims that it wrongly disclosed informati ...
- New Super Bowl (And TV) Viewing Record: 123.7M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
CBS Sports says 202.4 million viewers watched all or part of Sup ...
- Netflix Schedules 2-Day Immersive Event For Upfront Week
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
Netflix will present first-look content and a "Netflix Experience" event where media-buyi ...
- YouTube High-Profile Moments In Ad Formats Lift Brand Visibility
MediaDailyNews, Laurie Sullivan - Friday, February 9, 2024
YouTube First Position Moments help brands ensure that a moment is t ...
- Paramount's Bakish On Sports-Alone Program Streaming: 'Broad Is Better'
Television News Daily, Wayne Friedman - Friday, February 9, 2024
"We've looked at sports-only plays including on digital and on a stand-alo ...
- New Legacy TV Sports Streaming: Digital-First Media Waiting To Pounce?
TV Watch, Wayne Friedman - Friday, February 9, 2024
What if three major digital-first media companies banded together to form ...
- Linear TV Reach Sinks 4%, Daily Linear Viewing Narrows With CTV
Advanced TV Insider, Wayne Friedman - Thursday, February 8, 2024
Linear TV's average daily reach sank 4% to around 57 million hom ...
- Bucket List: Ally Bank 'Saves' Super Bowl Ad For Key Demos
MAD, Fern Siegel - Wednesday, February 7, 2024
Ally's streaming spot reminds people of all the items they can sa ...
- Streaming Audio Feature Adds 100K Locations To Hyper-Personalize Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Digital audio ad-tech firm A Million Ads will launch a feature ...
- Fox Corp. Q4 Cable Ads Sink 23%, TV Ads 19% Lower
Television News Daily, Wayne Friedman - Wednesday, February 7, 2024
Fox Corp. cable TV ad revenue from Fox News Channel in t ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- ESPN, Fox, WBD To Start Sports Streaming Service
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
ESPN, Fox and WBD are looking to create a blockbuster major n ...
- Samsung Ads Decode FAST, Points To Local News As Turning Point
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
FAST TV channels and services are seeing a transformative shift, challenging t ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- Paramount+ Keeps Climbing With Some High-Altitude Comedy
Mad Blog, Barbara Lippert - Friday, February 2, 2024
Actors from the Paramount+ world, including "Star Trek" and "Hey Arnold!" actor ...
- Sir Patrick Stewart Wallops 'Hey Arnold' In Paramount+ Super Bowl Spot
Marketing Daily, Sarah Mahoney - Friday, February 2, 2024
The streaming channel returns to the Big Game with an especially unexpect ...
- Peltz Has A Streaming Bundle Idea: Should He Decide For You?
TV Watch, Wayne Friedman - Monday, February 5, 2024
Nelson Peltz has a strong idea for legacy TV companies desperate ...
- Premium Streamers Slow TV Marketing Ad Spend, Down 18%
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
National TV marketing was down 18% in ad spend and media val ...
- Nielsen Expands OOH Viewing Measure, Sports TV Benefit
Television News Daily, Wayne Friedman - Friday, February 2, 2024
Nielsen is expanding out-of-home measurement coverage this year to represent 100% ...
- Small Screen, Big Game: Super Bowl Viewing By Phone
TV Watch, Wayne Friedman - Thursday, February 1, 2024
How many will actually be watching the big game on their pho ...
- Pseudonymous Smith Super Spy Series Lacks Sparkle
TVBlog, Adam Buckman - Thursday, February 1, 2024
A new series adapts 2005's "Mr. and Mrs. Smith," the spy cap ...
- Paramount+ Lodge Reactivates Immersive Fan Experiences
MAD, Fern Siegel - Monday, January 29, 2024
The cabin-like atmosphere, with various themed activations, was designed for consumers ...