- Legacy TV 'Quiet Quitting' Reveals 'Sticky' Sports, News Viewing Strength
Advanced TV Insider, Wayne Friedman - Thursday, March 21, 2024
Complete "quitting" of program viewing on legacy TV platforms continues to l ...
- Navigating TV, Streaming Bundles To Lighten The Load: Who Wins?
TV Watch, Wayne Friedman - Thursday, March 21, 2024
"Nobody wants 10 different services," MyBundle CEO Jason Cohen told "The Hollywo ...
- National Linear TV Revenue Forecast: Down 2.6% In 2024, Steeper Decline Next Year
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
"It is now clear that outside of sports advertising there should ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
For the first time, Disney is allowing direct access of its programmat ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- Netflix Sets The Seder Table For Passover With 'Moses' Miniseries
TVBlog, Adam Buckman - Tuesday, March 19, 2024
A docudrama about Moses and last year's series on the life ...
- Poll: 71% Of GenZ/Millennials Are Cancelling Streamers Due To Tiering
Mediapsssst, Richard Whitman - Friday, March 15, 2024
Conversely, 48% of Gen Z and Millennials feel pressure to stream curre ...
- Former Apple Exec Named CEO Of Mega Sports Streaming Venture
Television News Daily, Wayne Friedman - Friday, March 15, 2024
Peter Distad had a ten-year stint at Apple, where he was responsib ...
- DirecTV Offers Discount With Bold 'No Locals' TV Station Strategy
Television News Daily, Wayne Friedman - Monday, March 18, 2024
DirecTV says the new consumer plan, called "No Locals," could mean ...
- Young Streamers Believe They Are Overspending On TV, Video
Advanced TV Insider, Wayne Friedman - Thursday, March 14, 2024
U.S. TV consumers are now spending on average $120 every month ...
- Google And Apple Prevail In Privacy Battle Over Streaming Video Records
MediaDailyNews, Wendy Davis - Wednesday, March 13, 2024
A federal appeals court on Wednesday refused to reinstate lawsuits alleging th ...
- Global FAST Platforms On The Rise - Up To 7.5 Services In The U.S.
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
The number of global subscription video streaming platforms has declined among vid ...
- Streaming Hacking Impacts Advertisers, Customers - More To Come?
TV Watch, Wayne Friedman - Thursday, March 14, 2024
How can TV distributors earn even greater consumer-safety trust? We wonder h ...
- New Peacock Drama Is About A Family of Sour 'Apples'
TVBlog, Adam Buckman - Thursday, March 14, 2024
The title of "Apples Never Fall" comes from an old saying sometim ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- TV 'Arms Dealers': Choose Your Programming Weapons Accordingly
TV Watch, Wayne Friedman - Wednesday, March 13, 2024
LightShed Partners media analyst Rich Greenfield and others believe Paramount Global shou ...
- Amazon Hit With Privacy Suit Over Prime Video
MediaDailyNews, Wendy Davis - Monday, March 11, 2024
Two Amazon Prime Video users claim in a new lawsuit that t ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- Publisher Adds Four Titles To Streaming Platform
Publishers Daily, Ray Schultz - Monday, March 11, 2024
The versions are available across the web, iOS and Android devices. ...
- Media Consumption Shifts Influence Voters' Receptivity To Political Ads, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Voters are more than twice as likely to be receptive to politic ...
- X's Streaming App Will Link Its Search, Social Data To TV Viewing Habits
MediaDailyNews, Laurie Sullivan - Sunday, March 10, 2024
The service would enable Elon Musk to integrate ad options for bran ...
- U.S. Streamer Studios Win Just One Oscar With Netflix's Short 'Henry Sugar'
Television News Daily, Wayne Friedman - Monday, March 11, 2024
Netflix won for the live action short film category with "The Wonderf ...
- TV Networks, Streaming, Broadband: Happy Partners - Or Frenemies In The Making?
TV Watch, Wayne Friedman - Friday, March 8, 2024
With all the focus on linear TV networks and their owners, ...
- Streaming Viewers Now Up To 80% Of U.S. Adults, To 214M
Television News Daily, Wayne Friedman - Wednesday, March 6, 2024
AdTaxi found that 214 million U.S. adults consumed video content via streami ...
- The New TV Package: Consumers Tucking - Or Ducking - This Bundle?
TV Watch, Wayne Friedman - Thursday, March 7, 2024
When it comes to young consumers and the TV bundle, Disney continu ...
- Global Ad, Marketing Spend To Rise 7.7% In 2024
Advanced TV Insider, Wayne Friedman - Wednesday, March 6, 2024
PQ Media expects growth in ad and marketing spend due to politic ...
- Consumers Binge On Streaming Services Despite Higher Prices
Research Intelligencer, Robert Williams - Wednesday, March 6, 2024
The growth rate of spending on streaming has accelerated in the pa ...
- TV Ad Sales Veteran Lucas Named CRO Of Tubi
Television News Daily, Wayne Friedman - Monday, March 4, 2024
Lucas will report to Fox Corp. President of Ad Sales Jeff Collin ...
- The 'Bundle' That Is The Pairing Of TV Networks And Affiliates
TV Watch, Wayne Friedman - Tuesday, March 5, 2024
Scripps CEO Adam Symson said he had assurances that TV stations wi ...
- Metric Shows Critical Connection Between Time And Attention
MediaDailyNews, Laurie Sullivan - Friday, March 1, 2024
GumGum's attention metrics company Playground xyz has a new attention framework ...