- Netflix To 'Educate' Consumers About Ads, Expand Targeting
MediaDailyNews, Karlene Lukovitz - Thursday, October 19, 2023
Netflix is working on measurement partnerships outside the U.S,, according to i ...
- Netflix Has Highest Subscriber Viewing Time - 33% Higher Vs. Hulu
Television News Daily, Wayne Friedman - Wednesday, October 18, 2023
Netflix commands top viewing consumption among its subscribers, according to Bernstein Researc ...
- Netflix Q3 Ad Option Soars 70%, Accounts For Nearly A Third Of Sign-Ups
Television News Daily, Wayne Friedman - Wednesday, October 18, 2023
"Our immediate priority is building our ad membership so that Netflix becom ...
- Netflix Intros Live Sports, Title Sponsorships, Binge Ad Format
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
Sponsorships will be offered for series and seasons, as well as li ...
- Paramount To Shut Down Showtime Sports
MediaDailyNews, Karlene Lukovitz - Wednesday, October 18, 2023
Advertisers will lose a familiar option as CBS Sports assumes oversight ...
- Netflix Adds 6.7M U.S. Subscribers, 30% Higher For Ad Option: Antenna
Television News Daily, Wayne Friedman - Tuesday, October 17, 2023
Netflix added 6.7 million U.S. subscribers in Q3, according to estimates fr ...
- Disney In Major TikTok Pulse Premiere Ad, Content Hub Deal
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
The partnership, linked to Disney's 100th anniversary, reflects Disney's large reach acro ...
- Max Now 'Slightly Profitable,' Global Rollout Accelerates
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
2024's expansion will include 22 European markets, WBD International President Gerhard Zeil ...
- Watchdog Finds Big Brands Running Ads On Anti-LGBTQ+ YouTube Channels
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
On Tuesday, corporate watchdog Eko plans to install a billboard outside ...
- NFL Boosts Broadcast Viewing In September, Prime Video Climbs 7.5%
Television News Daily, Wayne Friedman - Tuesday, October 17, 2023
NFL football boosted broadcast networks' total day viewing in September nearly 1 ...
- SAG-AFTRA: The Streaming Dollar Score? Look Backwards For Blockbuster Clues
TV Watch, Wayne Friedman - Tuesday, October 17, 2023
Where does it end? Actors want a share of streaming revenues, a ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H Growth
Advanced TV Insider, Karlene Lukovitz - Friday, October 13, 2023
The U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- TikTok Remains Favorite Social Media App For U.S. Teens
Research Intelligencer, Robert Williams - Sunday, October 15, 2023
Snapchat and Instagram also among the most popular social media apps amo ...
- Q4 Streaming CPMs Sink And Narrow Among Top 4 Services
Television News Daily, Wayne Friedman - Thursday, October 12, 2023
The range between the top and bottom is estimated to be betwe ...
- Netflix To Take More Ad Operations In House: Analyst
Television News Daily, Wayne Friedman - Friday, October 13, 2023
Netflix will take more ad responsibility in-house away from the Microsoft Xan ...
- We're Your TV Streaming Network - And We Messed Up, Please Pay More
TV Watch, Wayne Friedman - Friday, October 13, 2023
Streaming price hikes seem to send the wrong signals to consumers ...
- 40% Of FAST Users Upped View Time In Past Year
MediaDailyNews, Karlene Lukovitz - Wednesday, October 11, 2023
And two-thirds of these consumers reduced view time with other TV servi ...
- Google Drops Claim That YouTube TV Is $600 Less Than Cable
MediaDailyNews, Karlene Lukovitz - Wednesday, October 11, 2023
Claim was rejected twice by BBB advertising review bodies. ...
- Netflix To Restructure Animation Unit, Cut Jobs
MediaDailyNews, Karlene Lukovitz - Thursday, October 12, 2023
Like rival DreamWorks Animation, Netflix's unit is responding to shifting industry dynam ...
- DoubleVerify, IAS To Verify Instacart RMN Ads
MediaDailyNews, Karlene Lukovitz - Thursday, October 12, 2023
Instacart's retail media network currently runs ads from 5,500-plus brands. ...
- 3 Big Streamers Top The List When Budget Cuts Are Needed
MediaDailyNews, Karlene Lukovitz - Wednesday, October 11, 2023
Seven paid video and audio streaming services are among the most comm ...
- Independent Streaming Alliance Found To Reach 18M Households
MediaDailyNews, Karlene Lukovitz - Thursday, October 12, 2023
The new association tapped iSpot for a third-party audience measurement study ...
- Washington, DC Area Sports Teams Go D2C Streaming Via Monumental Sports
Television News Daily, Wayne Friedman - Tuesday, October 10, 2023
Monumental is the latest sports rights holder to make games available v ...
- 'Seinfeld' Revival Rumors Come From Jerry Himself
TVBlog, Adam Buckman - Wednesday, October 11, 2023
It may be just a rumor about nothing, but the word ...
- New CEO: CNN Too TV-Dependent, 'Nowhere Near Ready' For Future
MediaDailyNews, Karlene Lukovitz - Tuesday, October 10, 2023
While the CNN Max launch is a step forward, the network's digit ...
- Paramount Streaming Platforms, Media Ink 'Currency' Measurement Deal With iSpot
Television News Daily, Wayne Friedman - Tuesday, October 10, 2023
Paramount has struck a deal with iSpot.tv to "measure and transact" nation ...
- Silver TV Lining: Goodbye To Smaller Cable Channels? When Less Is More
TV Watch, Wayne Friedman - Tuesday, October 10, 2023
TV network groups with 15 to 20 channels might have good reas ...
- Beware Of TV Shows Billed As 'Social Experiments'
TVBlog, Adam Buckman - Tuesday, October 10, 2023
If a new Hulu reality-competition series is to be considered a "soci ...
- Major Streamers' Content Spend Growth Rate Down 7% In 2023
MediaDailyNews, Karlene Lukovitz - Friday, October 6, 2023
Netflix, Amazon Prime Video, Disney+, Apple TV+, Paramount+ and Max/HBO Max a ...
- Disney: NHL TV Season 'Nearly Sold Out'
Television News Daily, Wayne Friedman - Friday, October 6, 2023
Disney says its upcoming NHL season on all its TV networks/streaming platfor ...