- CBS Getting Jump On Next Year's Super Bowl Ad Sales
Around the Net In Media, Phyllis Fine - Friday, January 20, 2012
Talk about planning ahead. CBS has "concluded business already for next year ...
- Super Bowl Media Buying 'Makes You Be Sharp"
TV Watch, Wayne Friedman - Friday, January 20, 2012
More new advertisers will offer commercials in the upcoming Super Bowl th ...
- Super Bowl Newbies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 19, 2012
David Beckham will wear underwear for H&M in the Super Bowl. Fo ...
- Hyundai's New Approach For Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
The automaker has been in the Super Bowl for the past fi ...
- TaxACT Makes Super Bowl Debut
Marketing Daily, Tanya Gazdik - Wednesday, January 18, 2012
The big buy is part of a multi-dimensional marketing campaign that includ ...
- Long Island Boy Gets The Camaro
Raw, Karl Greenberg - Thursday, January 19, 2012
Zach Borst, Long Island filmmaker kills with his ad featuring the Chevrol ...
- Automakers Buying Big On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
Auto-related companies are geared up for Super Bowl XLVI, collectively buying abo ...
- Kia Super Bowl Ad Has Supermodel
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
The automaker has enlisted supermodel Adriana Lima, rockers Mtley Cre and mix ...
- Lexus To Advertise In Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...
- Maybe They Should Rename It The 'Billionaire Bowl'
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
WPP's Kantar Media unit released one of its usual historical reviews ...
- Audi Touts Quattro In New Campaign
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
Audi is launching its first big campaign in years for its quatt ...
- Skechers In Doghouse For Super Bowl Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 11, 2012
While the Big Game is still a few weeks away, it loo ...
- Super Bowl Vs. Online? The Answer Is Frequency
Online Spin, Cory Treffiletti - Thursday, January 12, 2012
This is the time of year when marketing pundits launch into t ...
- Doritos Goes Viral For 'Crash' Campaign
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Doritos is on the home stretch of its yearly campaign, which ...
- Are Super Bowl Ads Worth The $3.5 Million?
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 4, 2012
The lede on an AP story in USA Today claims the Sup ...
- NBC Sells Out Super Bowl Ads
MediaDailyNews, Fern Siegel - Tuesday, January 3, 2012
NBC Universal has sold out of commercial time during the Feb. ...
- In-Cinema Ads Help Super Bowl Spots
MediaDailyNews, David Goetzl - Tuesday, January 3, 2012
In-cinema sales firm Screenvision says running a Super Bowl ad on t ...
- NFL To Kick Off Annual Pre-Super Bowl Awards Show
MediaDailyNews, David Goetzl - Tuesday, January 3, 2012
In another sign that networks can't get enough NFL content -- ...