- IPad 'Provokes' Consumers, Research Finds
Marketing Daily, Aaron Baar - Thursday, March 25, 2010
"They actually said it was more provocative to them, and they s ...
- Narrowing The Divide
Engage:Hispanics, Alice Gomez - Thursday, March 25, 2010
U.S. Hispanics lead the way in breaking through the digital divide. ...
- Reversed Engineered Polaroid Film Will Sell At A Premium
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
Reports of the death of Polaroid instant film were not premature, b ...
- NPD: Smartphone Sales Reaching Critical Mass
Marketing Daily, Aaron Baar - Monday, March 22, 2010
According to the NPD Group, smartphones accounted for 31% of all hands ...
- Apple, Beware: The More You Hype, The Harder You Fail
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Just in time for the unleashing of the Apple iPad upon ...
- iPad Scrambles For Editorial Content
Around the Net In Media, Fern Siegel - Monday, March 22, 2010
Apple Inc. is still trying to secure media content for the iP ...
- Sharp Campaign Urges, 'You Have To See It, To See It'
Marketing Daily, Aaron Baar - Friday, March 19, 2010
In addition to TV spots airing on national broadcast and cable network ...
- Marriott Backs 'USA Today' Presence On iPad
Marketing Daily, David Goetzl - Monday, March 22, 2010
Marriott will sponsor USA Today's iPad presence for the first four mont ...
- Barnes & Noble Taps Tech Wizard For CEO
Marketing Daily, Sarah Mahoney - Thursday, March 18, 2010
"Barnes & Noble has been run by the Riggios for a lo ...
- Panasonic Begins 'Touch The Future' Tour
Marketing Daily, - Monday, March 15, 2010
Panasonic has commenced a 15-city "Touch the Future" tour to give consume ...
- Sony Debuts Wii-Like Control For PS3
Marketing Daily, - Thursday, March 11, 2010
Sony has unveiled its version of a Wii-like motion controller for i ...
- H-P Revealing Its New Personality In Corporate Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 11, 2010
Hewlett-Packard is about to launch its first corporate ad campaign in mo ...
- Tying In-Text Ads To Search And Branding Pays Dividends
Online Media Daily, Laurie Sullivan - Thursday, March 11, 2010
Searching on keywords or clicking on hyperlinked words has become the mo ...
- Booz & Company Identifies 'Six Industries in Search of Survival'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
Six of the twelve industries in Booz & Company's annual reflection ...
- Cable Firm Highlights Speed In New Effort
Marketing Daily, Aaron Baar - Tuesday, March 9, 2010
"Even though this [campaign has] a regional focus, what we learned ...
- A New Approach To An Old Conversation
Marketing: Travel, Gary Leopold - Monday, March 8, 2010
By providing a way to innovate and enhance something as basic ...
- Razorfish Finds Efficiencies Automating Ad Processes
Online Media Daily, Laurie Sullivan - Monday, March 8, 2010
Agencies looking to grow business need to look for ways to sha ...
- Sony Products-In-The-Making Hope To Take Bytes From Apple
Around the Net In Brand Marketing, Thom Forbes - Friday, March 5, 2010
Sony is developing a smart phone capable of downloading and playing videogam ...
- Google Moves YouTube Auto-Caption Into Mainstream
Online Media Daily, Laurie Sullivan - Thursday, March 4, 2010
Google reported moving its automatic speech-recognition and closed-captioning technology out of be ...
- Virgin Mobile Expands Prepaid Broadband Plan
Marketing Daily, Aaron Baar - Wednesday, March 3, 2010
Virgin Mobile USA will promote the updated plans with a multifaceted marketi ...
- Dow Chemical Refocusing On 'Things Consumers Can See ...'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 3, 2010
Pulling through Middle East intrigue and the collapse of global financial market ...
- Miranda Services MTV Global Biz
Around the Net In Media, Fern Siegel - Tuesday, March 2, 2010
MTV Networks International is buying additional master control equipment from Miranda Technologi ...
- Comcast Adds Remote DVR To Mobile App
Marketing Daily, - Tuesday, March 2, 2010
Comcast Corp. has added a remote DVR programming service to its mobi ...
- E-Reader Price Drops To $150
Around the Net In Media, Fern Siegel - Monday, March 1, 2010
Freescale Semiconductor, whose products power about 90% of electronic book readers, sa ...
- 3-D TV: Cost, Glasses Barriers To Purchase
Marketing Daily, Aaron Baar - Monday, March 1, 2010
"3-D TV is going to drive interest and store traffic. And li ...
- Chip To Drive Down E-Reader Costs, Challenge iPad
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 1, 2010
Making Apple's efforts to market its $500 and $700 e-readers more difficul ...