- Payless Videos: 'We're With The Band'
Marketing Daily, Aaron Baar - Thursday, August 11, 2011
The retailer contracted VistaEmerge (and its charismatic singer) to promote the n ...
- Back To School, Back To Reality (Part I Of III)
Engage:Teens, Jeffrey K. Rohrs - Thursday, August 11, 2011
For marketers, the new, back-to-school realities present myriad challenges. In this three-pa ...
- Social Media Overuse Linked to Unhealthy Behaviors in Teens
The Social Graf, Erik Sass - Monday, August 8, 2011
While social media is still too new to gauge its long-term effec ...
- Nissan Launches Sustainability Game Site
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The site, which is a project out of its Japan corporate headquarter ...
- The Values Driving Today's Teens
Engage:Teens, Nick Fuller - Thursday, August 4, 2011
Today's incoming college freshmen were only seven years old during the attac ...
- How To Turn Your Superfans Into Guerrilla Marketers
Engage:Teens, Sanjay Dholakia - Thursday, July 28, 2011
Teens are natural marketers: they are extremely enthusiastic about the things th ...
- Sharpie Launches Back-to-School Effort
Marketing Daily, - Wednesday, July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaig ...
- How To: Understand What Motivated Teens Are Doing This Summer
Engage:Teens, Frank O'Brien - Thursday, July 21, 2011
What can young people do to help their chances of getting ...
- Coke Extends BET Partnership Into the Store
Marketing Daily, Karlene Lukovitz - Monday, July 18, 2011
African-American teens not only spend $96 more per month than the avera ...
- Advocates: Marketers Need Teen Consent For Online Info
Online Media Daily, Wendy Davis - Tuesday, July 19, 2011
A coalition of health organizations and advocacy groups say that marketers shou ...
- Do Teens Dream Of Electric Sheep?
Engage:Teens, Jeffrey K. Rohrs - Thursday, July 14, 2011
While enjoying a bit of sound, summer slumber the other night, ...
- Is Your Brand Cool?
Engage:Teens, David Trahan - Thursday, July 7, 2011
Many people develop long-term attachments to brands during their teens. As technolo ...
- Marketers Must Integrate Teens Offline And Online Worlds For Sales Success
Engage:Teens, Erika Brookes - Thursday, June 30, 2011
The key to reaching today's American teen effectively is to reach th ...
- Teens Get Their 15 Minutes Of Fame
Engage:Teens, Denise Restauri - Thursday, June 23, 2011
If we empower our teens, recognize them, reward them and show th ...
- Teen Media Behavior; Texting, Talking, Socializing, TV Watching, Mobiling
Research Brief, Jack Loechner - Thursday, June 23, 2011
Nielsen takes look at today's American teen, raised in an age dominat ...
- How Teens Help Bridge Gap Between Entertainment And Technology
Engage:Teens, Frank O'Brien - Thursday, June 16, 2011
Even though teens played a key role in the rise in populari ...
- MTV Cancels Controversial 'Skins'
MediaDailyNews, - Friday, June 10, 2011
MTV has canceled its controversial teen drama "Skins." It suffered low ratin ...
- Meet The Thiel Fellows
Engage:Teens, Jeffrey K. Rohrs - Thursday, June 9, 2011
Laura Deming is not your ordinary teen. At the tender age ...
- Making Twitter More Relevant For Teens
Engage:Teens, David Trahan - Thursday, June 2, 2011
Twitter has a big opportunity to grow its teen audience if ...
- Pediatricians Flag Energy, Sports Drinks For Youth
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 31, 2011
There's a new message today for teens and their parents regarding wh ...
- Facebook Must Deal With Kids And Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
A recent Consumer Reports survey found that as many as 7.5 milli ...
- How Much Do Teens Actually Care About Privacy On The Web?
Engage:Teens, Frank O'Brien - Thursday, May 19, 2011
The survey's findings were pretty significant: 32% of online teenagers (and 4 ...
- Social Spring Cleaning Begins
Engage:Teens, Jeffrey K. Rohrs - Thursday, May 12, 2011
Do not mistake a teen's Facebook profile as a reflection of w ...
- How We Can Use Facebook To Target With Precision
Engage:Teens, GianCarlo Pitocco - Thursday, May 5, 2011
Research like the report Forrester put out last month reminds us th ...
- Mercedes To Launch Teen Driving School In Calif.
Marketing Daily, - Thursday, April 28, 2011
Mercedes-Benz USA is opening the company's first Mercedes-Benz Driving Academy in L ...
- The Coming Of The Global Mobile
Engage:Teens, Tina Wells - Thursday, April 28, 2011
Teens have grown up this world of "instanity," where information, photos, a ...
- Why Mobile Is The Way To Target Teens This Summer
Engage:Teens, Frank O'Brien - Thursday, April 21, 2011
Teens will spend more time texting this summer than communicating in a ...
- Show Time: Nick Renews iCarly
MediaDailyNews, David Goetzl - Thursday, April 14, 2011
Nickelodeon will offer a fifth season of "iCarly," a show partly abo ...
- Smartphones, Wise Teens?
Engage:Teens, Jeffrey K. Rohrs - Thursday, April 14, 2011
I don't have the answers, but I do have a singular hop ...
- The Pros And Cons Of Anonymity Online
Engage:Teens, David Trahan - Thursday, April 7, 2011
Anonymity is one of the great gifts of the Internet, because ...