- Report: Verizon To Alter Data Plans
Marketing Daily, - Thursday, May 19, 2011
Verizon Wireless will be moving away from unlimited data plans this summe ...
- Wireless Gains In Customer Satisfaction Scores
Marketing Daily, Aaron Baar - Tuesday, May 17, 2011
"This is an industry that is doing a significantly better job wi ...
- T-Mobile To Take Trade-Ins
Marketing Daily, - Tuesday, May 17, 2011
T-Mobile USA is launching a phone trade-in program that will give custome ...
- Microsoft's Skype Deal May Be Emperor's New Clothes
On Media, Diane Mermigas - Friday, May 13, 2011
All the fuss over Microsoft's $8.5 billion acquisition of Skype from analys ...
- Senators Grill Phone Company CEOs About Merger
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 12, 2011
Did you like Ma Bell? Then you'll love the company being spawn ...
- Customers Bolting T-Mobile
Marketing Daily, - Friday, May 6, 2011
T-Mobile lost a record number of subscribers last quarter, but that cou ...
- Oreo's Is Ranked Most Effective Mother's Day Spot
Marketing Daily, Karlene Lukovitz - Thursday, May 5, 2011
The Oreo spot -- which has no dialogue (just music in t ...
- Virgin Mobile Readies The Ride Of 'Sparah'
Marketing Daily, Aaron Baar - Tuesday, May 3, 2011
"We wanted to create something that was a little more breakthrough, th ...
- AT&T Launching Deals In 3 Major Markets
Online Media Daily, Mark Walsh - Monday, May 2, 2011
AT&T plans to roll out its answer to Groupon and LivingSocial ...
- Apple IPhone Sales Reached 14% Of U.S. In Q1
Marketing Daily, Aaron Baar - Saturday, April 30, 2011
Thanks in large part to the iPhone's introduction on the Verizon Wirele ...
- Goodbye Qwest
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
The Qwest name may vanish into the chiaroscuro of brands past. Pare ...
- Boost Leverages Satisfaction In New Campaign
Marketing Daily, Aaron Baar - Tuesday, April 12, 2011
"In 2009, when Boost launched 'Unwronged,' we embarked on a mission ...
- AT&T Enlists Jimenez In Hispanic Campaign
Marketing Daily, Aaron Baar - Tuesday, April 5, 2011
AT&T is looking to connect with U.S. Hispanics, the culture and the ...
- Verizon, AT&T iPhone Users Similarly Satisfied
Marketing Daily, - Tuesday, April 5, 2011
Well, it appears iPhone users are satisfied with their phones, regardless ...
- Non-contract Plans Look A Lot Like Contract Plans
Marketing Daily, Aaron Baar - Thursday, March 31, 2011
According to a new study from J.D. Power & Associates, 49% ...
- Boost Mobile Signs Carmelo Anthony For N.Y. Deal
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Carmelo Anthony, who came to the New York Knicks in February fr ...
- Brands Line Up For Indy 500 Centennial
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are amo ...
- Sprint Unveils 3D Smartphone; Glasses Not Required
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 23, 2011
Sprint Nextel's stock is heading up after announcing two new 4G device ...
- Study Finds Smartphones Bring In Bucks
Marketing Daily, Aaron Baar - Tuesday, March 22, 2011
The average revenue per smartphone user is $86, compared with $55 f ...
- Post-Acquisition Merger Unlikely To Be 'AT&T&T'
Marketing Daily, Aaron Baar - Monday, March 21, 2011
As Credit Suisse analyst Jonathan Chaplin put it in a research not ...
- AT&T Makes Case For T-Mobile Deal
Online Media Daily, Mark Walsh - Monday, March 21, 2011
AT&T executives believe the carrier's planned $39 billion acquisition of T-Mobile wi ...
- Study: Social Access Key To Smartphone Happiness
Marketing Daily, Aaron Baar - Friday, March 18, 2011
According to the latest Wireless Smartphone Customer Satisfaction Study from J.D. Pow ...
- AT&T To Acquire T-Mobile
Marketing Daily, - Sunday, March 20, 2011
AT&T has agreed to acquire T-Mobile USA from Deutsche Telekom in ...
- TV Subs Rebound, But Cable Continues To Erode
MediaDailyNews, Wayne Friedman - Tuesday, March 15, 2011
Cable operators, satellite and telco video services seem to have reversed t ...
- Sprint CEO Defines 'Unlimited'
Marketing Daily, - Monday, March 14, 2011
Sprint CEO Dan Hesse is once again returning to the commercial airwave ...
- U.S. Cellular Hires Marketing Chief
Marketing Daily, - Friday, March 11, 2011
U.S. Cellular has hired Seventh Generation chief marketing officer David Kimbell ...
- Verizon Adopting Tiered-Data Pricing
Marketing Daily, - Wednesday, March 2, 2011
Following in the steps of rival carrier AT&T, Verizon Wireless plans ...
- Nintendo Announces AT&T, Netflix Deals
Marketing Daily, - Wednesday, March 2, 2011
Nintendo has announced two key partnerships in advance of the launch f ...
- Cable Outpaces Telcos On Broadband
MediaDailyNews, Wayne Friedman - Wednesday, March 2, 2011
Cable system operators continue to beat telephone companies when it comes ...
- AT&T Launches Location-Based Ads Program
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 1, 2011
With its ShopAlerts location-based advertising platform, AT&T is opening shop for advertiser ...