- TRA: Target 'Swing Purchasers' On TV For Better ROI
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2009
Targeting TV shows with heavy consumer purchasers of a specific brand c ...
- Dish It Out: Despite Market, Net's Income Rises 21%
MediaDailyNews, Wayne Friedman - Monday, May 11, 2009
Dish Network's stock rocketed up over 20% on midday trading on stro ...
- Mediacom Reports 8% Rise In New Subscribers
MediaDailyNews, David Goetzl - Monday, May 11, 2009
A top-10 cable operator said it is having some success in attracti ...
- Interpublic Calls Advanced TV 'Balkanized,' Offers Mediocre Ad Outlook
MediaDailyNews, Joe Mandese - Monday, May 11, 2009
Describing the enhanced TV industry's advertising infrastructure as "balkanized," Interpublic's top forecast ...
- Cable Blames TV Stations For High Sub Rates
MediaDailyNews, Wayne Friedman - Friday, May 8, 2009
TV stations are now getting millions from retransmission deals from cable operator ...
- FiOS Picks Up 6 New HD Channels
MediaDailyNews, - Friday, May 8, 2009
Verizon and Entertainment Studios announced that six new high-def channels are joini ...
- PBS Kids Pushes Summer Sponsorships
MediaDailyNews, Fern Siegel - Friday, May 8, 2009
The Sponsorship Group for Public Television says it is a first. T ...
- Google Puts Chrome on TV
Online Media Daily, - Sunday, May 10, 2009
Google has designed a Google TV Ad campaign to raise awareness ...
- Report: Broadcast Media's Online Rev to Reach $1.9 Billion by 2013
Online Media Daily, Gavin O'Malley - Friday, May 8, 2009
Broadcasters are finally showing signs of progress by developing digital revenue f ...
- TNT Grabs Ratings Title From USA
Around the Net In Media, Joan Voight - Friday, May 8, 2009
USA Network's year-long ratings winning streak has been broken by TNT. ...
- GE Launches 'Healthymagination' Program
Marketing Daily, Aaron Baar - Thursday, May 7, 2009
The crux of the new program, announced Thursday, will be a renew ...
- The New Next: TV Channels the Internet
Media Magazine, Amber Finlay - Friday, May 1, 2009
Now that we can watch pretty much anything online, whenever we wan ...
- Nielsen Fields Client 'Satisfaction' Survey Amid TV Ratings Meltdown
MediaDailyNews, Joe Mandese - Friday, May 8, 2009
In the research business, timing can be everything. That's something media a ...
- Bill Gates Takes Televisa Stake
MediaDailyNews, - Friday, May 8, 2009
Microsoft founder Bill Gates in March acquired more than 15 million wor ...
- Carr Drives Discovery's Strategic Marketing
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2009
Discovery Communications TLC has named cable marketing veteran Tom Carr as i ...
- Sillerman: Fox to Challenge Nielsen Over 'American Idol' Ratings
MediaDailyNews, David Goetzl - Thursday, May 7, 2009
With ratings down this season, the head of 19 Entertainment's parent compa ...
- Congressman Introduces Bill To Ban ED Ads Before 10 P.M.
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
Rep. Jim Moran (D-Va.) has introduced a bill in Congress that wou ...
- Ford Dangles 'Idol' Finale In Promo
Marketing Daily, Mark Green - Wednesday, May 6, 2009
Ford is also working with an agency called House Party to organi ...
- Primal Screen
Media Magazine, Wayne Friedman - Friday, May 1, 2009
When Jeremy Allaire, chairman and ceo of Brightcove, started his online televisi ...
- Nielsen Gets Served: Bug Crawls Into National TV Metering System, Brings Ratings To A Halt
MediaDailyNews, Joe Mandese - Thursday, May 7, 2009
The national TV industry has come to a near halt this we ...
- Sinclair Revs Sink 18.4% In 1Q
MediaDailyNews, Wayne Friedman - Wednesday, May 6, 2009
Sinclair Broadcast Group has followed the path of other station groups ...
- Hallmark CEO Henry Schleiff Leaving, Abbott To Take Over
MediaDailyNews, Wayne Friedman - Wednesday, May 6, 2009
Henry Schleiff, president and CEO of Crown Media, which owns and operat ...
- CEO Rehr Exits NAB
MediaDailyNews, Wayne Friedman - Wednesday, May 6, 2009
David Rehr will be leaving the National Association of Broadcasters as preside ...
- Study: Web-To-TV In 24 Million U.S. Homes By 2013
Online Media Daily, Mark Walsh - Wednesday, May 6, 2009
The long awaited promise of Web-to-TV video will finally begin to materiali ...
- Traditional Video Still Almost 100 Times More Popular Than Online Video
Research Brief, Jack Loechner - Thursday, May 7, 2009
According to the recent Magna Online Video Forecast, the US market f ...
- Fox Stations Test User-Gen Series
Around the Net In Media, Joan Voight - Wednesday, May 6, 2009
A handful of Fox television stations will test a half-hour reality seri ...
- Iger: Hulu Deal Won't Compromise Other Businesses
Around the Net In Online Marketing, Ross Fadner - Wednesday, May 6, 2009
Following a "healthy debate" internally, Disney finally decided that Hulu's surging populari ...
- CW Gives Sunday Night To Affiliates
MediaDailyNews, Wayne Friedman - Tuesday, May 5, 2009
To no one's surprise, the CW is close to abandoning its Sund ...
- Turner, Target, Others Testing Video in Email
Online Media Daily, David Goetzl - Tuesday, May 5, 2009
Turner Broadcasting and Target have begun using a new service that allo ...
- NBC Infront: 6 New Scripted Shows, 'Life' Out, 'SVU' In
MediaDailyNews, Fern Siegel - Monday, May 4, 2009
NBC's Infront aggressively promoted the future of the network, while positioning i ...