- Advanced Advertising Goes Primetime
Marketing Daily, Tara Walpert Levy - Monday, May 18, 2009
If you are a distributor, programmer, or marketer who is not y ...
- Nexstar: Net, Retrans Revs Climb, Broadcast Falters
MediaDailyNews, Wayne Friedman - Friday, May 15, 2009
Nexstar Broadcasting Group turned around first-quarter financial results to post a prof ...
- 'Grey's' Finale, Healthy Blowout
MediaDailyNews, Wayne Friedman - Friday, May 15, 2009
In a still-dreary network viewing environment, ABC's "Grey's Anatomy" pulled off t ...
- Leno's Move and DTV Will Boost Cable, Says TBS
Around the Net In Media, Joan Voight - Friday, May 15, 2009
After NBC's Jay Leno moves from late-night to prime time the b ...
- Cost Concerns Threaten Familiar TV Shows
Around the Net In Media, Joan Voight - Friday, May 15, 2009
Negotiations are going down to the wire on whether networks will ren ...
- Kraft Woos Gen Y With Miracle Whip Effort
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2009
Themed "We are Miracle Whip. And we will not tone it down ...
- U.S. Cellular Offers Customers Fresh Batteries
Marketing Daily, Aaron Baar - Thursday, May 14, 2009
The program, which is based on a test the company undertook la ...
- Ad Budget Pessimism Bottoms Out, Top Ad Execs Upbeat About The Upfront
MediaDailyNews, Joe Mandese - Friday, May 15, 2009
Pessimism over the future advertising plans of advertisers and media-buying executives appea ...
- TV Revisited: Hulu Soars In Streams, YouTube Commands Marketplace
MediaDailyNews, Wayne Friedman - Thursday, May 14, 2009
Just in time for TV's upfront, NBCUniversal/News Corp.'s Hulu illustrates why t ...
- Nick Orders 'Kung Fu Panda' From DreamWorks
MediaDailyNews, - Thursday, May 14, 2009
Nickelodeon has had great luck with its DreamWorks Animation division. The Mar ...
- America One Schedules Sports-Themes Shows
Around the Net In Media, Joan Voight - Thursday, May 14, 2009
The America One television network has restructured its prime-time lineup to revol ...
- NBA Launches Digital Broadcast
Marketing Daily, - Wednesday, May 13, 2009
NBA Digital is launching T-Mobile Close Up: NBA Eastern Conference Finals, ...
- McDonald's, Fox Sign Global Movie Tie-In Deal
Marketing Daily, - Wednesday, May 13, 2009
McDonald's and Twentieth Century Fox have announced a global partnership around t ...
- A Horrible Idea
Media Magazine, Douglas Quenqua - Friday, May 1, 2009
The worst thing to happen to network TV in 2008 wasn't t ...
- Cable Numbers Climb, But Media Dollars Don't Follow
MediaDailyNews, Wayne Friedman - Wednesday, May 13, 2009
The continued story of higher cable viewing hasn't translated into share ...
- Nielsen: Ratings Bug May Have Crawled Into Local Markets Too
MediaDailyNews, Joe Mandese - Thursday, May 14, 2009
A computer server failure that caused Nielsen's national TV ratings to co ...
- Digital Chief to Leave CBS
Around the Net In Online Marketing, Ross Fadner - Wednesday, May 13, 2009
Peter Kafka at All Things D reports that CBS digital chief Quin ...
- Can Boxee Steal Cable, Satellite Subscribers?
Around the Net In Online Marketing, Ross Fadner - Wednesday, May 13, 2009
Boxee TV is a controversial new startup that has caused more th ...
- Hulu Success Comes at Cable Companies' Expense
Around the Net In Online Marketing, Ross Fadner - Wednesday, May 13, 2009
"Powerful forces are working against free, legal online TV," says Wired's Fra ...
- Dos Equis Launches Effort Around 'Academy'
Marketing Daily, Aaron Baar - Tuesday, May 12, 2009
Dos Equis will promote The Interesting Academy through a marketing campaign th ...
- CNN's Anderson Cooper Drops Sharply In Ratings
MediaDailyNews, - Tuesday, May 12, 2009
CNN invested in Anderson Cooper as the smart, hip face of t ...
- A&E: Cop Shows Rule Development Slate
MediaDailyNews, David Goetzl - Tuesday, May 12, 2009
Looking to capitalize on the increasing popularity of law-and-order scripted series, A& ...
- Levy To Pres, Sales, Distribution For All Turner Nets
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2009
Turner Broadcasting's senior executive David Levy has added new responsibilities to h ...
- Season Win: Fox Gets Coveted 18-49s, CBS Earns Total Viewer Crown
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2009
No surprise here: Fox is looking to repeat its success as t ...
- Brightcove Falls Under Vudu Spell
Online Media Daily, Gavin O'Malley - Tuesday, May 12, 2009
Web video company Brightcove has tapped video-on-demand startup Vudu to get i ...
- TV Elevates Brand Status and Quality With Young People
Research Brief, Jack Loechner - Wednesday, May 13, 2009
According to study results released by MTV Networks International, reported by MarketingChart ...
- The Kool-Aid Man Is Back And Soda Loses In TV Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 12, 2009
A new TV spot by Ogilvy & Mather shows the Kool-Aid M ...
- TV Everywhere Aims to Preserve Cable Business Model
Around the Net In Online Marketing, Ross Fadner - Tuesday, May 12, 2009
Time Warner is getting ready to end one of the most unhap ...
- Original Web Video Still Financially Underwhelming
Around the Net In Online Marketing, Ross Fadner - Tuesday, May 12, 2009
Original Web video is still mostly a bust, says Silicon Alley Insider' ...
- Milk Gets Rid of Snake Hair In New Campaign
Marketing Daily, - Monday, May 11, 2009
Stylist to the stars Robert Ramos has partnered with of the Californ ...