The America One television network has restructured its prime-time lineup to revolve around themed sports programming. The network has begun creating targeted destinations for fans of tennis,
soccer, motor sports, golf and rugby, setting aside a night for each discipline. For example, Monday nights are now dedicated to tennis and golf.
Among the sports packages now available
on America One viewers are Canadian Football League replays and Australian Rules Football matches. The sports silos are designed to draw larger audiences, while offering affiliates a more
"impactful" advertising environment. The network reaches about 33 million homes in 32 states.
The programming announcement comes just two weeks after COO Preston Bornman and a group of
anonymous shareholders bought America One. The network says its new shareholders are "international sports television veterans strategically placed in key markets around the world."
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