- NFL Regular-Season Viewing Soars 10%
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
Through 10 weeks of the NFL regular season, the average game amo ...
- TV-Based Network Streaming Platforms Have Low Consumer 'Demand' For Originals
Television News Daily, Wayne Friedman - Wednesday, November 15, 2023
Streaming services from TV-based network legacy media companies have the lowest consum ...
- New Scripted TV Shows Starting Up February 2024: Good Viewing News?
TV Watch, Wayne Friedman - Wednesday, November 15, 2023
The key may be what happens three months down the road ...
- Cord Stackers More Receptive To Advertising Than VOD-Onlys: Survey
MediaDailyNews, Karlene Lukovitz - Tuesday, November 14, 2023
Two out of three U.S. households are cord stackers, holding onto p ...
- Video Streamers Maintain Promo Ad Spend, Airings During Industry Strikes
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
EDO Ad EnGage estimates the business rose a collective 5% to $192 ...
- Warner Bros. Discovery: Survival For A Media Company Sans NFL?
TV Watch, Wayne Friedman - Tuesday, November 14, 2023
Given the pressure on legacy TV-based media networks, the potential for anoth ...
- Here's The Story: Greg Brady Kicks Up His Heels On 'DWTS'
TVBlog, Adam Buckman - Tuesday, November 14, 2023
"The Brady Bunch" still has legs, and so does Barry Williams, a ...
- U.S. Ad-Supported Streaming Households Leap To 41% Share
MediaDailyNews, Karlene Lukovitz - Monday, November 13, 2023
Share has risen 10 percentage points year-to-date. ...
- Dish Lays Off 500, Resolves 2-Month Hearst TV Blackout
MediaDailyNews, Karlene Lukovitz - Monday, November 13, 2023
The besieged company's stock has lost about 75% of its value ...
- Cable TV Legend Malone: New Industry Bundling The Answer For Legacy TV?
TV Watch, Wayne Friedman - Monday, November 13, 2023
Can any legacy TV company streaming platforms -- Disney+, Peacock, Paramount+, Ma ...
- Swagger And Sarcasm As Yanks Team Up With Aussies In New 'NCIS'
TVBlog, Adam Buckman - Monday, November 13, 2023
In "NCIS: Sydney," the NCIS and Australian feds have joined forces ...
- Actors' Deal Estimated To Cost Studios $450M-600M A Year
Television News Daily, Wayne Friedman - Monday, November 13, 2023
The three-year deal is unlikely to change overall production budgets to accommoda ...
- Q3 Programmatic CTV Ad Spend Flat In N.A., Roku Commands 51% Global Device Share
Advanced TV Insider, Karlene Lukovitz - Friday, November 10, 2023
Hulu and Roku continued to dominate in share of spend among C ...
- Ryan Reynolds Promotes Aviation Gin
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 9, 2023
Actor Ryan Reynolds is promoting his gin brand, Aviation American Gin, wi ...
- October Automotive TV Spending Up 11%
Marketing Daily, Tanya Gazdik - Thursday, November 9, 2023
Automakers continue to invest heavily in football, both NFL and college, p ...
- 23 House Dems Take Streamers' Side In Regulatory Battle With Local TV
MediaDailyNews, Karlene Lukovitz - Thursday, November 9, 2023
The letter to the FCC follows recent one from 20 senators backi ...
- Trade Desk Stock Craters 30% On Weak Q4, CTV Ad Outlook
Television News Daily, Wayne Friedman - Friday, November 10, 2023
The Trade Desk has issued a warning about a major slowdown ...
- Vizio To License Its CTV Operating System To Other TV Makers
Television News Daily, Wayne Friedman - Friday, November 10, 2023
Looking to accelerate its connected TV footprint, Vizio Holdings is pursuing partnershi ...
- More Direct Direct-Response: Key To TV Ad Health In Good Times And Bad?
TV Watch, Wayne Friedman - Friday, November 10, 2023
Direct-response business has recently been cited in discussions of ad-marketplace weakness ...
- Be Careful What You Wish For As TV Production Restarts
TVBlog, Adam Buckman - Friday, November 10, 2023
At last, we are going to get a look at Jon Cry ...
- Journalism Ruined Journalism
MediaDailyNews, Kevin Ryan - Wednesday, November 8, 2023
The too cool-for-mainstream press has uncovered the dastardly practice of SEO. ...
- 5 FAST Channels Generate 20%+ Of Top-100 U.S. Visits
MediaDailyNews, Karlene Lukovitz - Thursday, November 9, 2023
All are owned by Paramount Global or its Pluto TV division. ...
- Just For You, YouTube Says
Performance Marketing Insider, Laurie Sullivan - Thursday, November 9, 2023
Two words will change the way brands message consumers in ads a ...
- Warner Bros. Discovery Ad Revenue Down 12%, Global Streaming Subs Slip
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Warner Bros. Discovery posted higher-than-expected declines in network ad revenue for Q ...
- NBCU Names Roku Exec Alison Levin President Of Advertising, Partnerships
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Levin will have responsibility for ad-sales efforts for all of NBCU's platfor ...
- Disney, Warner Bros. Discovery: Going For Low-Percentage Shots?
TV Watch, Wayne Friedman - Thursday, November 9, 2023
The NBA appears to be in the driver's seat for future ...
- A&E Gets Baked With Cake Boss Buddy
TVBlog, Adam Buckman - Thursday, November 9, 2023
A&E is marking its new association with cake man Buddy Valastro wi ...
- 68% Of U.K. Viewers Prefer FASTs Over Pay-TV Subs
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
In the U.S., 63% said the same, in LG Ad Solutions surv ...
- 42% Of Buyers To Spend $25M+ On FASTs In 2023, Most Will Up Spend In 2024
MediaDailyNews, Karlene Lukovitz - Wednesday, November 8, 2023
A Comcast/Xumo survey found 70% of ad buyers using FASTs started doi ...
- Veteran Digital TV Network Creator Jonathan Katz To Start 'Free TV Networks'
Television News Daily, Wayne Friedman - Tuesday, November 7, 2023
Free TV Networks will launch with The365, for African-American viewers, and t ...