Tag results for "third-party data"
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- Google Alternate Third-Party Cookie Strategy: Reactions From Anger To ReliefSome ad execs were relieved to learn that Google's approach to third-par ...
- Next Steps For Google After NewFrontsIf the DOJ finds Google violated antitrust laws, it will schedule ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data OptionsLinkedIn Ads plans to roll out a solution this week to automa ...
- Advertiser Demand To Drive Growth In Data SpendingSpending is set to grow 25% from this year to $33.8 billi ...
- Younger Consumers Are Most Likely To Protect PrivacyForty-two percent of people ages 18 to 34 have switched companies ...
- California's Solution To Online Privacy Has HolesThe Delete Act, which allows California residents to make one request ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom AudiencesThe partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- California Assembly Passes New Data Broker RestrictionsLawmakers in the California Assembly on Wednesday approved the Delete Act, whi ...
- Google, YouTube Data Migrates More Easily Based On Italy's Competition MandateGoogle has made it easier to back up and transfer personal da ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio MediaAlthough third-party data still dominates among 44%, 75% expect to migrate so ...
- Google To Disable 1% Of Third-Party Cookies In ChromeGoogle plans to deprecate third-party cookies for 1% of Chrome users ...
- Google Antitrust Compliance Review Shifts To IndiaGoogle faces an antitrust compliance review in India following a Match Gro ...
- Oracle Can't Shake Advocates' Privacy LawsuitThree privacy advocates who brought a class-action complaint against Oracle can proce ...
- Broadcasters Urged To Marshal All-Out First-Party Data PushRevenue, sales, marketing, content, product, technology and innovation are all at stak ...
