- Experts Debate 'Ickiness' Of Web, Mobile Measurement
Online Media Daily, Gavin O'Malley - Wednesday, February 24, 2010
"Icky" is how Luane Kohnke, SVP and Managing Director of Analytics &am ...
- Context Optional Ties Together Analytics, Apps and Content Management In New Facebook Tool
Online Media Daily, John Capone - Monday, February 22, 2010
Context Optional, a social marketing most known for its apps and bra ...
- TagMan Closes $1.3M First Round Of Funding
Online Media Daily, Gavin O'Malley - Monday, February 15, 2010
London-based startup TagMan has raised $1.3 million in a first round ...
- Mpire Blocks Ads From Appearing On Sites
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
Advertisers working to determine in real time if an ad should appe ...
- SEOmoz Hands Consulting Services To Distilled
Online Media Daily, Laurie Sullivan - Monday, February 1, 2010
The Seattle-based SEO agency SEOmoz is exiting the consulting business to foc ...
- Unica Acquires Email Provider Pivotal Veracity For $17.8M
Online Media Daily, Gavin O'Malley - Wednesday, January 13, 2010
Unica Corp. on Wednesday announced the acquisition of privately held email marketi ...
- Verizon Debuts Media Manager Tool
Online Media Daily, Mark Walsh - Monday, December 14, 2009
Verizon Wireless has introduced a tool that lets subscribers more easily po ...
- Blue Kai Bows Data Targeting Service
Online Media Daily, Gavin O'Malley - Monday, December 7, 2009
Intent-focused, auction-based data exchange BlueKai on Monday is expected to launch ...
- New Dynamic Logic Service Brings In-Ad Surveys
Online Media Daily, Mark Walsh - Thursday, November 19, 2009
As an advertiser, how would you like to get instant feedback ...
- Vitrue's FMS Puts Social Media To Work For Larger Brands
Online Media Daily, John Capone - Wednesday, November 4, 2009
Twitter and Facebook might be little more than toys to some, b ...
- Black & Decker And Stanley Form A Dovetail Joint
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 3, 2009
Black & Decker and rival Stanley Works are merging in a $4 ...
- Dynamic Presenters
Notes from the Digital Frontier, Ryan - Saturday, October 17, 2009
Have you seen this service? It's pretty neat; a dynamic, graphically ri ...
- Agencies Buddy Up With Social Media Platform
Online Media Daily, Mark Walsh - Tuesday, October 20, 2009
With Facebook Pages and Twitter feeds becoming standard marketing tools for mo ...
- LogicLab Matches Advertisers And Buyers
Online Media Daily, Gavin O'Malley - Tuesday, October 20, 2009
LogicLab, a media-buying unit of database marketing agency Merkle, has released ...
- Vitrue Rolls Out One-Stop-Shopping Social Media Planning And Metrics Tool
Online Media Daily, Gavin O'Malley - Tuesday, August 11, 2009
Marketers and technology vendors continue to salivate over social networks and the ...
- OpenAmplify Identifies Consumer Intent, Next Step In Ad Targeting
Online Media Daily, Laurie Sullivan - Tuesday, August 11, 2009
OpenAmplify Tuesday will release a tool, TopicIntentions, that aims to help advertise ...
- Building A Better Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Webtrends is working on integrating its analytics services with several behavioral targeti ...
- ORCA Has Hopes Of Being E-Commerce Killer App
Online Media Daily, Gavin O'Malley - Monday, August 3, 2009
To help facilitate the buying and selling of virtual goods and onli ...
- Forbes Looks Cross-Platform With Bottom-Line Analytics
Online Media Daily, Gavin O'Malley - Thursday, July 30, 2009
At a time of great industrywide uncertainty, publishers are taking it up ...
- AP Plans Beacon To Track Its Stories Across The Web
Online Media Daily, Wendy Davis - Thursday, July 23, 2009
The Associated Press said Thursday it is creating a news registry th ...
- Arkadium Unveils Enhancements for Brand Marketers
Online Media Daily, - Tuesday, July 21, 2009
Arkadium, provider of game solutions for the advergame and casual game market ...
- Havas Digital Taps Traffiq For Media Buying
Online Media Daily, Mark Walsh - Tuesday, July 21, 2009
Havas Digital has partnered with online ad marketplace Traffiq to help automa ...
- Geo-Targeting, Even For Email
Online Media Daily, Gavin O'Malley - Tuesday, July 21, 2009
Email marketing software company JangoMail on Tuesday is expected to launch Geo-Tracki ...
- Marin Pushes Out Quality Score Tool
Online Media Daily, Laurie Sullivan - Friday, July 17, 2009
Marin Software has pushed out a new release of its paid sear ...
- Yahoo Searches For Its Share With New Tool
Online Media Daily, Mark Walsh - Tuesday, July 7, 2009
In the latest salvo in the search wars, Yahoo unveiled a n ...
- Tool Aims For Easy Data Integration And Targeting For Email Campaigns
Online Media Daily, Laurie Sullivan - Monday, July 6, 2009
Having quick and easy access to data has always been a barri ...
- Too Little Too Late, The App
Online Media Daily, Gavin O'Malley - Wednesday, July 1, 2009
In a perhaps belated effort, Prudential Real Estate and Relocation Services h ...
- Microsoft Silverlight For Xbox Live Eases Creative Across Platforms
Online Media Daily, Laurie Sullivan - Monday, June 29, 2009
Advertisers and creative designers will soon have more artistic freedom to tu ...
- TechCrunch Taps Contendo For Content Delivery
Online Media Daily, - Monday, June 29, 2009
TechCrunch -- including the entire "Crunch Network" of sites -- has tapp ...
- Customer Feedback Tool Integrates Google Analytics Data
Online Media Daily, Laurie Sullivan - Monday, June 29, 2009
Frustrated marketers looking for consumer feedback on high bounce rates, abandoned shoppi ...